# Fruity Sports Drink Flavors This Popular Sports Drink Now Comes in Two Tasty New Fruit Flavors By Katherine Pendrill | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-fruit-flavors References: [bevindustry](http://www.bevindustry.com/articles/89122-powerade-twisted-blackberry-watermelon-strawberry-wave) & [us.powerade](http://www.us.powerade.com/) Coca-Cola Co. recently expanded its [Powerade](https://www.trendhunter.com/trends/powerade-xtra-sour) line with the addition of two [new fruit flavors](https://www.trendhunter.com/trends/rockstar-energy-punched). Although Powerade is designed for athletes of all ages, it is particularly popular among young consumers who appreciate the fun flavors and sweet taste. Now the drink comes in two delicious new flavors to give consumers even more options to choose from. In addition to its existing line of fruit flavors, Powerade is now available in Twisted Blackberry and Watermelon Strawberry Wave. Both come in clear, 32-ounce bottles that reveal the colorful sports drink inside. Both the branding and the names of the the new drinks are consistent with previous Powerade flavors such as Mountain Berry Blast and [Tropical Mango](https://www.trendhunter.com/trends/tropical-mango-drink). The new sports drink flavors are likely to appeal to young, athletic consumers looking for a tasty way to rehydrate. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruity Sports Drink Flavors:** Expanding sports drink lines with new and innovative fruity flavors can attract younger consumers. - **Exploring New Flavor Combinations:** Researching, testing and development of unique flavor combinations for food and beverages products can distinguish brands and products in crowded markets. - **Healthier Sports Drinks:** Creating sports drinks with healthier, natural and organic ingredients can attract health-conscious and environmentally-conscious consumers. ### Where This Applies - **Beverage Industry:** Beverage companies can capitalize on the growing demand for innovative, tastier and healthier options to attract younger consumers. - **Sports Nutrition Industry:** Sports nutrition brands can explore new and unique flavors to differentiate themselves in the highly competitive market. - **Natural and Organic Food Industry:** Natural and Organic food and beverage brands can explore the sports drink market with new, healthier, and more sustainable product offerings. ## Related on Trend Hunter - [Electrolyte-Enhanced Flavored Waters](https://www.trendhunter.com/trends/powerade-power-water.md) - [Extra-Sour Sports Drinks](https://www.trendhunter.com/trends/powerade-xtra-sour.md) - [Sour Sports Drink Refreshments](https://www.trendhunter.com/trends/powerade-xtra-sour-drinks.md) - [Dual-Flavor Sports Drinks](https://www.trendhunter.com/trends/gatorade-flavor-mashups.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Fruity Low-Cost Sports Drinks](https://www.trendhunter.com/trends/boost-sport.md) - [Flavorful Hydration Support Beverages](https://www.trendhunter.com/trends/carabao-sport-drink.md) - [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md) - [Clean Label Drink Flavors](https://www.trendhunter.com/trends/hydration-drink-flavors.md)