# Branded Bootleg Artist Apparel This New Frank Ocean Clothing Pays Tribute to the Song 'Nikes' By Riley von Niessen | Published 2016-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-frank-ocean References: [highsnobiety](http://www.highsnobiety.com/2016/11/08/swoosh-frank-ocean/) & [swooshfrankocean](https://swooshfrankocean.com/) 'Swoosh Frank Ocean' is the name of a brand that's been offering [interesting apparel that honors](https://www.trendhunter.com/trends/syna-collection) a song from 'Blonde,' with its graphics referencing the new Frank Ocean album. The song that the brand pays tribute to is 'Nikes,' a dreamily melodic single that references the well-loved sportswear brand and its [sought-after status](https://www.trendhunter.com/trends/panda-dunk-tshirts). Although the creator of the apparel hasn't revealed their identity, the pieces were made available both at ComplexCon and online. Once the new Frank Ocean apparel was launched, consumers reportedly scrambled to buy it in an effort to show their fandom. Currently, the pieces are still available online for reasonable pieces, with [hoodies, tees, hats and tote bags](https://www.trendhunter.com/trends/one-block-down-2) making up the selection. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Branded Bootleg Artist Apparel:** Opportunity for artists to create apparel that pays tribute to their own songs, creating a unique brand experience for fans. - **Fan-driven Fandom Merchandise:** Increasing demand for merchandise that allows fans to express their devotion to a specific artist or song. - **Online Exclusive Limited Edition Releases:** Growing trend of offering limited edition apparel exclusively online, creating a sense of urgency and exclusivity among consumers. ### Who This Affects Most - **Fashion:** Fashion brands can collaborate with artists to create apparel collections that resonate with their fans and generate new revenue streams. - **Music:** Artists and music labels can leverage fan devotion by releasing exclusive merchandise that aligns with their brand and generates additional income. - **E-commerce:** E-commerce platforms can benefit from partnering with artists and brands to host online exclusive limited edition merchandise releases, driving traffic and sales. ## Related on Trend Hunter - [Radio Show Graphic Merchandise](https://www.trendhunter.com/trends/blonded-radio.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Streamed Show-Inspired Footwear](https://www.trendhunter.com/trends/summerhouse-og.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Sneaker-Resembling Leather Wallets](https://www.trendhunter.com/trends/nike-cardholder.md)