# Dictator Fashion Ads The New Form 'Pink Hitler' Advertisement Creates Controversy in Sicily By Joanne Lam | Published 2010-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-form-pink-hitler References: [huffingtonpost](http://www.huffingtonpost.com/2010/05/21/hitler-fashion-ad-causes_n_584911.html) & [newsfeed.time](http://newsfeed.time.com/2010/05/26/pink-hitler-advert-causes-outrage/) The New Form 'Pink Hitler' ads have generated plenty of buzz in Sicily. New Form is a [clothing company](https://www.trendhunter.com/trends/people-will-talk) that is using the tag-line, "Change Style--Don't Follow Your Leader," to engage its audience into seeing this [political fashion statement](https://www.trendhunter.com/trends/selkies-the-libertine-collection). It's apparent that the tag-line as well as the image behind this ad has definitely done the trick. Although the intentions of the New Form 'Pink Hitler' ads are to inform others to stay original and not conform, this campaign may be too [controversial for the general public](https://www.trendhunter.com/trends/asos-inspired-by) to simply focus on the straightforward message. Judge for yourselves by checking out the gallery. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Controversial Advertising:** New Form's 'Pink Hitler' ad campaign sparks debate and draws attention to the power of provocative marketing. - **Political Fashion Statements:** The use of political imagery in fashion ads like New Form's 'Pink Hitler' showcases the growing trend of using clothing as a form of political expression. - **Unconventional Brand Messaging:** New Form's tag-line, 'Change Style--Don't Follow Your Leader,' highlights the trend of brands encouraging individuality and non-conformity through their marketing campaigns. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to embrace more controversial and provocative advertising strategies to capture attention and stand out in a crowded marketplace. - **Marketing and Advertising:** The 'Pink Hitler' ad controversy demonstrates the need for marketers and advertisers to carefully consider the potential impact of their messaging and imagery to avoid negative associations or backlash. - **Political Activism:** The use of fashion as a medium for political expression, as seen in New Form's campaign, opens up new opportunities for political activists to promote their message and engage with a wider audience. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)