# Lincoln's Face-Lift Colourful New Fives By robitrocks | Published 2007-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-fives-give-lincoln-a-splash-of-color References: [neatorama](http://www.neatorama.com/2007/09/23/the-new-5-bill-redesigned-with-purple/) & [moneyfactory.gov](http://www.moneyfactory.gov/newmoney/main.cfm/currency/new5) If you're handed a $5 bill that looks a little strange, don't fear! The Treasury Department has given [Lincoln](https://www.trendhunter.com/trends/lincoln-electric) a facelift. The Treasury is rolling out new fives featuring state of the art [anti-counterfeiting measures](https://www.trendhunter.com/trends/platinum-card) and purple ink. "While the redesigned $10, $20 & $50 all have colorful designs the new $5 blends from purple to gray with shining yellow stars: not to mention the giant purple 5 on the back," according to Neatorama. **Implications** - Look closely at the bill. The most important thing about it is the new [purple tinge](https://www.trendhunter.com/trends/switzerland-passport) that stands conspicuously in the middle of the bill and blends grey around the edges. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **New Currency Designs:** The new state-of-the-art anti-counterfeiting measures in redesigned bills present an opportunity for further innovation in currency design. - **Colorful Bills:** The introduction of colorful designs on US currency provides a potential market for printers and designers of banknotes to pitch new ideas to the Treasury Department. - **Improved Anti-counterfeiting:** The introduction of new anti-counterfeiting measures in US currency opens up a market for companies who specialize in developing and selling anti-counterfeiting technology. ### Where This Applies - **Printing:** The new designs on the $5 bill create an opportunity for printing companies to bid on US currency printing contracts. - **Design:** The Treasury Department's redesign of US currency represents a new opportunity for graphic designers to submit ideas to the government for future bills. - **Anti-counterfeiting Technology:** The Treasury Department's introduction of new anti-counterfeiting measures requires the services of firms that specialize in developing anti-counterfeiting technology. ## Related on Trend Hunter - [Celebratory Innovation Coins](https://www.trendhunter.com/trends/2026-1-innovation-coins.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Asian American Currency Features](https://www.trendhunter.com/trends/anna-may-wong.md) - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [Indigenous Representation Campaigns](https://www.trendhunter.com/trends/change-the-bill.md) - [Natural Landscape-Themed Passports](https://www.trendhunter.com/trends/government-of-canada.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md) - [Commemorative US Coins](https://www.trendhunter.com/trends/bicentennial-of-harriet-tubman.md)