# Stick-On Face Masks Earch's Salone de Mask Was Specifically Created to Support Hairdressers By Laura McQuarrie | Published 2020-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-face-mask References: [designtaxi](https://designtaxi.com/news/410528/Nifty-Stick-On-Face-Mask-Ensures-Your-Post-Lockdown-Haircuts-Aren-t-Messed-Up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [salonedemask.stores.jp](https://salonedemask.stores.jp/items/5edcef8534ef01689c4a5f49) Moisture, friction and wearing a mask for a prolonged period of time add up to a recipe for irritation, especially around the mouth and behind the ears—and this new face mask offers an innovative solution that addresses this problem and others. Japanese hair salon Earch developed a stick-on face mask that totally eliminates straps and instead uses adhesive strips on the [jawline and cheekbones](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask). These masks were created by the salon so that hairdressers can give clients haircuts without the straps getting in the way or having the mask completely obscure features and mess up the fine details of a style. The Salone de [Masks](https://www.trendhunter.com/trends/miracle-clear-retinol-chin-mask) also help to facilitate communication between hairdresser and client, thanks to the fact that the design is sheer and expressions can be seen through the mask. Image Credit: Earch ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Stick-on Face Masks:** Disruptive innovation opportunity: Develop adhesive strips for face masks to eliminate the need for straps and improve comfort and communication. - **Irritation-free Face Masks:** Disruptive innovation opportunity: Create face masks that address the problem of irritation caused by moisture and friction. - **Transparent Face Masks:** Disruptive innovation opportunity: Design sheer face masks that allow expressions to be seen, improving communication while maintaining safety. ### Industries Being Reshaped - **Hairdressing and Salons:** Disruptive innovation opportunity: Develop face masks specifically catered to hairdressers, allowing them to work without obstruction and maintain safety. - **Healthcare/medical:** Disruptive innovation opportunity: Improve face mask comfort and functionality to reduce irritation and enhance communication in medical settings. - **Fashion and Apparel:** Disruptive innovation opportunity: Create stylish and comfortable adhesive face masks that address the challenges of wearing masks for extended periods. ## Related on Trend Hunter - [Face Mask Strap Adjusters](https://www.trendhunter.com/trends/nearness-face-mask-holder.md) - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md)