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# Latex on the Catwalk
Next Season's Fashion Fetish

By Going Like Sixty | Published 2008-03-02 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/new-fabric-infiltrates-fashions-latex-fetish-on-the-catwalk
References: [styleguru.org](http://www.styleguru.org/entry/latex-the-new-fetish/)

Have a suppressed fetish for latex? The fashion industry says this year is the year to indulge yourself with latex fashion from head to toe. Emma Cook of fashion house [Balenciaga](https://www.trendhunter.com/trends/lunaform) showcased the newest use for latex. Stretched, fitted, and garnished with luxury, latex is a hot commodity. Stretch your desire and include some latex in your wardrobe.

**Implications** - Latex isn't traditionally used for high fashion designs and is the last thing many would expect to see on the runway. Incorporating [new material in the fashion industry](https://www.trendhunter.com/trends/khaotique-noir) shows the motivation designers have to get as innovative as possible with new designs. Designers shouldn't be afraid to come up with ways to put clothes together.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 47% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Latex Fashion:** The rise of latex on the runway introduces an opportunity for fashion designers to experiment with new materials and tap into a unique niche market.
- **Fetish Wear:** As fashion becomes more daring and alternative, there is an opportunity for designers to create unique pieces that appeal to those who have a suppressed desire for fetish wear.
- **Luxury Latex:** Luxury brands can experiment with latex to create high-end, upscale pieces that cater to their luxury clientele seeking something bold and unconventional.

### Where This Applies

- **Fashion Design:** Fashion designers can explore the use of unconventional materials, such as latex, to create daring and innovative designs that cater to a specific niche market.
- **Luxury Fashion:** Luxury fashion brands can venture into the niche market of fetish wear by incorporating luxurious latex designs into their collections.
- **Alternative Fashion:** As fashion trends become more daring and alternative, there is an opportunity for designers to create bold and unconventional pieces that appeal to those seeking something outside of mainstream fashion.

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