# Equality-Promoting Apparel Profits from This New Everlane Collection Will Go Towards the ACLU By Riley von Niessen | Published 2017-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-everlane References: [hypebae](https://hypebae.com/2017/1/everlane-100-percent-human-collection) & [aclu.org](https://www.aclu.org/) The ACLU, or the [American Civil Liberties Union](https://www.trendhunter.com/trends/community-to-the-people), is a non-profit organization that aims to defend the rights every person in the country, and the new Everlane collection benefits it. Included are a number of different t-shirts, [pullover sweaters](https://www.trendhunter.com/trends/willy-chavarria-2) and pins, all of which state "100% HUMAN" on the front. Available in unisex sizes, the apparel was made to remind consumers of the need to push for equality in America's changing political landscape. A representative of the brand explained the effort by saying, "After a long season of divisive rhetoric, we think two things matter most now -- protecting those rights and remembering that we are more the same than we are different." Currently, the new [Everland](https://www.trendhunter.com/trends/urban-kind) collection can be purchased online for affordable prices and $5 USD from each product will go directly to the ACLU. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Equality-promoting Apparel:** There is an opportunity for apparel brands to promote causes and support non-profit organizations through sales of specially-designed commemorative items. - **Political Activism Clothing:** There is a growing demand for clothing that promotes political and social activism causes amongst consumers who are active on social media and regularly attend rallies and marches at a time of political turmoil. - **Fundraising Merchandise:** There is a need for companies to produce merchandise that not only promotes a particular cause, but also helps to raise funds for non-profit organizations. ### Sectors Adopting This - **Cause-marketing Apparel:** The apparel industry has the opportunity to partner with non-profits and create limited edition clothes with proceeds going towards charity causes. - **Social Responsible Brands:** Companies who are committed to using their business to make a positive impact on society have the opportunity to engage and retain customers who share their values and support their cause. - **Non-profit Partnerships:** Non-profit organizations and companies have the opportunity to collaborate with each other to mutually benefit their respective causes and engage their supporters towards a common goal. ## Related on Trend Hunter - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md)