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# Cropped Bandanna-Inspired Shirts
This New Etro Shirt Boasts a Slim Fit and a Statement Print

By Riley von Niessen | Published 2018-03-19 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/new-etro
References: [net-a-porter](https://www.net-a-porter.com/ca/en/product/1042084/Etro/cropped-printed-cotton-blend-wrap-top) & [etro](https://www.etro.com/en_wr/)

These new [Etro](https://www.trendhunter.com/trends/quiltana-armchair) shirts from the renowned Italian fashion house that was founded back in 1968 were recently released on [NET-A-PORTER](https://www.trendhunter.com/trends/alessandra-rich), an online luxury apparel and accessories retailer.

The [cropped button-up shirts](https://www.trendhunter.com/trends/curve-by-the-shirt-company) are made from a soft cotton blend, making for a form-fitting look that can easily be adjusted due to the slight elasticity of the material. The front of the shirt is wrapped around the torso, helping to accentuate the wearer's waist, while allowing the brightly colored bandanna-inspired print to be further accented.

The shirt was created in celebration of the brand's 50 year anniversary, and is part of a larger collection that makes use of classic paisley prints. Currently, it's available online for $840 USD.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 27% | Activity: 32% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Cropped Shirts:** Brand-new cropped shirts with colorful bandanna-inspired prints can transform the fashion industry and customer taste
- **Paisley Print Comeback:** The revival of classic paisley prints present opportunities for designers in the fashion and apparel industries to experiment and add more variations into their designs.
- **Soft Cotton with Elasticity:** The combination of soft cotton and elasticity in fashion fabrics can disrupt the apparel industry by introducing a new level of comfort and form-fitting designs.

### Industries Being Reshaped

- **Fashion & Apparel:** Releasing a line of eye-catching bandanna-inspired cropped shirts can help modern fashion makers in the apparel industry to tap into a new market and capture potential customers.
- **Luxury Fashion:** Luxury fashion companies can cater to a new market by developing more clothes and accessories that incorporate classic paisley prints, while also maintaining quality.
- **Fabric Manufacturing:** Developing advanced fabrics that offer the unique combination of softness and elasticity could revolutionize the apparel industry by producing more flexible, and comfortable clothes.

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