# Hip-Hop Hats New Era's Vault “Summer in the City” Collection Heats Up the Season By Andrew Robichaud | Published 2009-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-eras-vault-summer-in-the-city References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/04/vault-summer-in-the-city-new-era-caps/) & [vaultharlem](http://www.vaultharlem.com/blog/) New Era is getting into the summer seasonal mood with this collection of [color-centric hats](https://www.trendhunter.com/trends/sakura-pack) to rock the [hip-hop community](https://www.trendhunter.com/trends/59fifty-caps). The Vault “Summer in the City” hat collection is a fresh new twist on the [straight-brimmed ball caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection) that kids rock everywhere these days. Instead of dark tone-themed caps, New Era has gone with the bright side of life (summer!) with light blue, green, yellow, and purple. These hats have flavor, flash and finesse. **Implications** - Fashionable consumers wish to stand apart from the crowd and express their unique tastes rather than conforming to them. These customers desire styles that are of limited quantity so that they are unique, and that boast bold and atypical designs. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Color-centric Hats:** The trend of color-centric hats appeals to consumers who want to express their unique tastes and stand apart from the crowd. - **Limited Quantity Styles:** The trend of limited quantity styles provides an opportunity for businesses to create exclusive products that cater to customers' desire for uniqueness. - **Bold and Atypical Designs:** The trend of bold and atypical hat designs allows businesses to attract fashionable consumers who seek out unconventional styles. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the trend of color-centric hats, limited quantity styles, and bold/atypical designs to cater to consumers' desire for unique and fashion-forward accessories. - **Streetwear:** The streetwear industry can capitalize on the trend of color-centric hats, limited quantity styles, and bold/atypical designs to create exclusive and sought-after products that resonate with fashion-savvy consumers. - **Hip-hop:** The hip-hop industry can embrace the trend of color-centric hats, limited quantity styles, and bold/atypical designs to offer artists and fans unique and stylish merchandise that aligns with their individuality and expression. ## Related on Trend Hunter - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Utility Style Capsules](https://www.trendhunter.com/trends/a-society-x-new-era.md)