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# Story-Filled New Era Caps
DJ Clark Kent and New Era Show Off Wall of Allegiance (SPONSORED)

By Shelby Lee Walsh | Published 2013-08-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-era
References: [facebook](https://www.facebook.com/neweracaps) & [twitter](https://twitter.com/search?q=)

Check out this video to join DJ Clark Kent as he shows off a jaw-dropping array of New Era caps to young Lane Carter and tells the exciting and unique story behind each cap. The ad features everything from hot cars to even hotter girls and superstars with a keen sense of urban style.

Fellow cap-obsessed friends including producer and DJ Lunice and Dodgers Center Fielder Matt Kemp make cameos in the short spot to help express that New Era baseball caps are more than just pieces of headwear. They're statements of allegiance that unite you with everyone else who reps your team, your town or your style. Check out [#WearYourAllegiance](https://twitter.com/search?q=%23wearyourallegiance&src=typd) on Twitter and [Facebook](https://www.facebook.com/neweracaps) and up your style game because really, what are you waiting for?

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 99% | Activity: 55% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Story-filled Caps:** Opportunity for creating a brand-new storytelling experience in the fashion industry through the use of accessories like caps.
- **Headwear as Style Statement:** Creating trendy headwear that is more than just functional and can become a fashion statement and a symbol of allegiance and identity.
- **Urban Style Accessories:** Trend of creating and incorporating stylish and edgy urban elements into accessories and fashion products like caps.

### Sectors Adopting This

- **Fashion Industry:** Opportunity for the fashion industry to integrate storytelling to accessories like caps to enhance the overall brand experience and create a deeper connection with consumers.
- **Retail Industry:** Creating a new niche for trendy caps attracts customers and creates opportunities to bundle these products with apparel and accessories in the retail industry.
- **Sports Industry:** Sports apparel and accessories industry has an opportunity to incorporate urban style elements in their merchandise like caps as an expression of allegiance for their favorite teams or players.

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