# Celeb Sports Feuds New Era 'The Trash Talking Begins' Ad Pits Two Actors Against One Another By Matt Ho | Published 2011-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-the-trash-talking-begins References: [buzzfeed](http://www.buzzfeed.com/newsdaylaura/new-era-commercial-the-trash-talking-begins-24ap) & [youtube](http://www.youtube.com/user/NewEraCapCompanyInc) It's no secret that Yankees and Red Sox fans have an intense rivalry. Even actors have to express their loyalty to their team, as is evident in the New Era 'The Trash Talking Begins' ad. The New Era 'The Trash Talking Begins' commercial has actors Alec Baldwin and John Krasinski talking smack to one another about their teams over a phone. Surprisingly, both of them are fairly civilized, although I'm sure that if they were face-to-face things would have turned out different. As the conversation continues, Krasinski makes a threatening comment but apologizes for it after realizing he probably went a little too far. It's a hilarious collaboration between two actors who demonstrate that the war between Yankees and Red Sox fans is far from over. Ben Affleck would've been amazing in this commercial as well. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Celebrity Sports Feuds:** Marketing campaigns focused on celebrity sports feuds in advertising and media to create buzz and attract a larger audience. - **Humorous Actor Collaborations:** Collaborations between actors from rival baseball teams in humorous contexts as a new marketing technique. - **Friendly Rivalry:** Encouraging friendly rivalry between fans of different baseball teams to foster community engagement and positive interaction. ### Who This Affects Most - **Sports Marketing:** Sports marketing firms looking to use celebrity sports feuds as a new strategy in campaign creation. - **Television Production:** Television networks exploring the use of humorous celebrity collaborations within sporting events and other programming to increase ratings. - **Advertising Agencies:** Advertising agencies incorporating the idea of friendly rivalries within marketing campaigns to push their clients further in a unique way. ## Related on Trend Hunter - [Actor-Mocking Ales](https://www.trendhunter.com/trends/new-england-ipa.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md)