# Flamboyant Fitted Hats The New Era SS13 Collection by Jeremy Scott Features His Signature Style By Meghan Young | Published 2012-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-ss13 References: [hypebeast](http://hypebeast.com/2012/09/jeremy-scott-x-new-era-2013-spring-summer-headwear-collection/) & [neweracap](http://www.neweracap.com) The New Era SS13 collection has gotten the Jeremy Scott treatment. It appears that this bold streetwear designer has decided to take a break from [adidas](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) Originals in order to focus on something a little higher up than the feet. From avant-garde gold fringes to wild animal prints and patent croc leather, the New Era SS13 collection is made for those with daring style. Playing with the classic [59Fifty fitted baseball caps](https://www.trendhunter.com/trends/los-angeles-dodgers1), the New Era SS13 collection blends their silhouette with almost artistic touches that will make people question whether they should be worn at all. At this point, it is uncertain whether or not these caps will be available for retail purchase. If they are, they will certainly be limited edition. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Hat Collections:** Opportunity for designers to blend classic hat silhouettes with artistic touches, creating unique and daring styles. - **Limited Edition Fashion Accessories:** Potential for brands to release limited edition hat collections to create exclusivity and increase demand among fashion enthusiasts. - **Bold Streetwear Designs:** Demand for streetwear fashion with bold and daring styles, offering designers the chance to experiment and push boundaries. ### Sectors Adopting This - **Fashion Design:** Opportunity for fashion designers to incorporate bold and artistic elements into their hat collections, catering to a niche market. - **Retail:** Potential for retailers to capitalize on limited edition hat collections, attracting fashion-conscious customers who seek exclusivity. - **Streetwear Clothing:** Demand for streetwear brands to create unique and eye-catching designs, including fitted hats, that appeal to fashion-savvy individuals. ## Related on Trend Hunter - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Floral-Detailed Baseball Caps](https://www.trendhunter.com/trends/sakura-pack.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md)