# Celeb Fist Fight Campaigns The New Era MLB Rivalry Ad Gets Physical By Jordan Sowunmi | Published 2011-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-mlb-rivalry References: [adweek](http://www.adweek.com/adfreak/baldwin-and-krasinski-take-their-baseball-rivalry-next-level-131650) & [neweracap](http://www.neweracap.com/en_US/Explore/mlb.aspx) The New Era ‘[MLB](https://www.trendhunter.com/trends/siegelman-stable-x-new-york) Rivalry’ ad campaign features two of television’s biggest stars in a verbal sparring match over their favorite sports teams. Alec Baldwin of 30 rock defends the [Yankees](https://www.trendhunter.com/trends/born-x-raised-1) and The Office’s John Krasinski backs the [Red Sox](https://www.trendhunter.com/trends/ghostwrite-x-mlb-game-face). The first ad in the New Era ‘MLB Rivalry’ series was pitch perfect, featuring the two actors bickering over the phone about sports' most contentious rivalry. This one takes it a step further. Following what he thinks is a Yankees loss, Baldwin rushes over to Krasinksi’s house and punches him in the face…only to find out that the Yankees didn’t lose. I won’t ruin the rest of the commercial for you, but it is an absolute must-watch. Both men display the kind of comedic timing you can only learn working on a sitcom and the ad really conveys the genuine acrimony that exists between Yankees and Red Sox fans. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements:** Utilizing popular figures in marketing campaigns to resonate with target markets and increase brand recognition. - **Interactive Advertising:** Creating an immersive advertising experience that engages and entertains viewers and encourages brand loyalty. - **Humor in Advertising:** Adding a comedic aspect to marketing campaigns to create a viral buzz and distinguish the brand from competitors. ### Where This Applies - **Sports Apparel:** By partnering with popular celebrities to endorse their brand, sports apparel companies can differentiate themselves and increase brand loyalty. - **Entertainment:** Integrating interactive and humorous advertising campaigns can enhance the viewer experience and promote a more positive image for the entertainment industry. - **Marketing and Advertising:** Incorporating creative and engaging methods into advertising campaigns can lead to a higher ROI and foster customer loyalty for companies in this industry. ## Related on Trend Hunter - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Baseball Beer Branding](https://www.trendhunter.com/trends/baseball-beer-branding.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md)