# Water-Resistant Military Caps New Era Japan WM-01 Keeps the Head Dry in Rainy Weather By Matt Ho | Published 2011-09-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-japan-wm-01 References: [hypebeast](http://hypebeast.com/2011/09/new-era-japan-wm-01-waterproof-collection/) & [store.neweracap.jp](http://store.neweracap.jp/pc/r/r2050/) After introducing the [Gore-Tex caps](https://www.trendhunter.com/trends/goretex-protection-pack), New Era is back with another weather-friendly hat with the New Era Japan WM-01 models. In rainy weather, caps can only do so much in terms of keeping the head dry, especially if it's not H20-friendly. Thankfully, the New Era Japan WM-01 series is here to keep heads dry as well as the hat itself. The item incorporates [waterproof nylon](https://www.trendhunter.com/trends/pieces-for-rainy-days) for the interior as well as a breathable mesh for comfort. In terms of design, the cap is a military-styled hat that goes the minimalist route with the only visible graphic being the [New Era logo](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) stitched on the left side. The New Era Japan WM-01 is available in three different colors which include black, turquoise and white. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Water-resistant Headwear:** Opportunity for companies to create water-resistant hats for various outdoor activities. - **Breathable Waterproof Material:** Opportunity for companies to develop and use new breathable, waterproof materials to create more comfortable outerwear. - **Minimalist Design:** Opportunity for companies to create more simple and minimalist designs for a variety of clothing and accessories. ### Industries Being Reshaped - **Outdoor Retail:** These hats are perfect for outdoor activities, creating an opportunity for outdoor retail companies to expand their product offerings. - **Sporting Goods:** Opportunity for sporting goods companies to create water-resistant hats for athletes and sports enthusiasts. - **Military Equipment and Gear:** These caps have a military-style design, creating an opportunity for companies focused on military equipment and gear to create similar products for service men and women. ## Related on Trend Hunter - [Winterized Woolen Ball Caps](https://www.trendhunter.com/trends/melin-agame-scout-thermal.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Athletic Nighttime Visibility Hats](https://www.trendhunter.com/trends/melin-agame-icon-hydro.md) - [Anime Headwear Capsule](https://www.trendhunter.com/trends/mobile-suit-gundam-1.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Floral-Detailed Baseball Caps](https://www.trendhunter.com/trends/sakura-pack.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md)