# AI-Backed eCommerce Platforms New Era Japan is Upgraded with GroupBy's AI eCommerce Search By Kanesa D | Published 2024-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-japan-1 References: [martechseries](https://martechseries.com/predictive-ai/ai-platforms-machine-learning/new-era-japan-elevates-customer-experience-with-groupbys-ai-first-ecommerce-search-and-discovery-platform/) & [groupbyinc](https://www.groupbyinc.com/ecommerce/search-product-discovery)  GroupBy Inc. is celebrating the successful integration of its AI-driven eCommerce Search and Product Discovery Platform, leveraging [Google](https://www.trendhunter.com/trends/google-ai) Cloud Discovery AI, for New Era Japan, the Japanese arm of New Era Cap Co. New Era is known for its stylish sports caps and hats. This strategic move will benefit New Era Japan's customer experience by providing Google-quality shopping interactions to streamline significant customer requests. GroupBy's solution seamlessly integrates with New Era's Shopify store, utilizing catalog data and purchase history to deliver [personalized, buyable search results](https://www.trendhunter.com/trends/aipowered-shopping-experience) and optimized product recommendations, ultimately boosting revenue. GroupBy's platform effortlessly handles multilingual content, such as New Era Japan's catalog with English and Japanese text. This update minimizes null search results and significantly elevates the online customer journey across all fronts. Image Credit: beeboys ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 64% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-powered Ecommerce Search:** The integration of GroupBy's AI-driven eCommerce Search and Product Discovery Platform with Google Cloud Discovery AI offers a new level of personalized shopping experience for customers. - **Streamlined Customer Requests:** By leveraging GroupBy's solution, New Era Japan can streamline significant customer requests and provide Google-quality shopping interactions. - **Multilingual Content Optimization:** GroupBy's platform allows for seamless handling of multilingual content, minimizing null search results and enhancing the online customer journey. ### Who This Affects Most - **Ecommerce:** The integration of AI-driven search capabilities in eCommerce platforms presents opportunities for enhanced customer experience and revenue growth. - **Fashion and Apparel:** New Era Japan's successful implementation of AI-powered eCommerce search in the fashion and apparel industry sets a new standard for personalized shopping experiences. - **Technology:** The collaboration between GroupBy and Google Cloud Discovery AI demonstrates the potential for AI technology to transform the way businesses handle customer requests and optimize product recommendations. ## Related on Trend Hunter - [AI-Enhanced Shopping Experiences](https://www.trendhunter.com/trends/aienhanced-shopping-experiences.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI-Enhanced Site Search Tools](https://www.trendhunter.com/trends/hawksearch-ai.md) - [Transformative AI Shopping Experiences](https://www.trendhunter.com/trends/omoda-and-google-cloud.md) - [AI Commerce Platforms](https://www.trendhunter.com/trends/imerchai.md) - [AI-Powered Ecommerce Technologies](https://www.trendhunter.com/trends/hugo-boss-2.md) - [Efficiency-Driven AI Retail Models](https://www.trendhunter.com/trends/retail-solutions.md)