# Customized Cap Contests The New Era 'Introducing' Project Wants Your 59FIFTY Designs By Marie | Published 2011-08-30 | Updated 2011-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-introducing-project References: [facebook](https://www.facebook.com/neweraeurope?sk=app_122629307783713) & [neweraintroducing](http://www.neweraintroducing.com/page/gallery.html) If you've ever dreamed of customizing your very own ballin' [baseball cap](https://www.trendhunter.com/trends/rc-9fifty-cap-collection) with an awesome and eccentric design, the New Era 'Introducing' project should be right up your alley. The company, recognized worldwide for its famous 59FIFTY hat, wants up-and-coming artists from around the U.K. to modify the traditional cap model to create a [unique and bold design](https://www.trendhunter.com/trends/sakura-pack). The winner will not only have their design featured on the New Era Introducing site, but will also receive a £10,000 bursary. Ranging from completely wacky to sophisticated and sleek, the New Era Introducing project submissions are all incredible pieces of artwork. One of my favorites is a steampunk-inspired hat with a moveable cap on a hinge. Check out the rest of the submissions, along with the 2010 winners, to get inspired to submit your own daring designs before the Sept. 7, 2011 deadline. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Customized Caps:** Disruptive innovation opportunity: Creating platforms or tools that allow individuals to easily customize and personalize their own products. - **Up-and-coming Artists:** Disruptive innovation opportunity: Developing online marketplaces or platforms that connect emerging artists with brands or consumers looking for unique designs. - **Art-inspired Fashion:** Disruptive innovation opportunity: Integrating technology, such as smart fabrics or augmented reality, into fashion designs to create interactive and immersive experiences. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Leveraging technology to offer customizable and personalized fashion items, blurring the lines between art and fashion. - **Online Marketplaces:** Disruptive innovation opportunity: Creating user-friendly platforms that connect artists and consumers, enabling the sale and customization of unique designs. - **Technology:** Disruptive innovation opportunity: Developing innovative materials, such as smart fabrics or wearable tech, that bridge the gap between traditional fashion and cutting-edge technology. ## Related on Trend Hunter - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md)