# Cross-Cultural Headwear New Era 'Crossing Borders' Hat is Unique Result of Overseas Collaboration By Brian G Randles | Published 2009-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-crossing-borders References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/09/amongst-friends-x-new-era-crossing-borders-fitted-cap/) & [neweracap](http://www.neweracap.com/) New Era has collaborated with New York City's [Amongst Friends](https://www.trendhunter.com/trends/a-society-x-new-era) to create the [New Era 'Crossing Borders' fitted cap](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era). The hat features the flags of the U.S., Canada, Germany, and England. These countries are the only ones that house a [flagship New Era store](https://www.trendhunter.com/trends/new-era-3) within their boarders, and the hat can only be bought at those stores. Check out more of the internationally-friendly New Era 'Crossing Boarders' cap at the link below. **Implications** - Consumers enjoy products with geographical references because they satiate consumer desire for goods that accurately reflect their identity. Corporations looking to produce wares popular to a specific demographic may consider utilizing specific geographical references in order to influence consumer purchasing behavior. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Geographical Referencing:** Brands using geographical references to appeal to specific demographics. - **Patriotic Apparel:** Creating and marketing patriotic apparel with cross-cultural themes. - **Limited Edition Collaborations:** Producing limited edition clothing collaborations with international partners. ### Where This Applies - **Fashion:** Creating cross-cultural headwear that appeals to fashion-conscious consumers. - **Retail:** Using limited edition collaborations to attract customers to flagship stores. - **Marketing:** Developing strategies to influence consumer behavior through patriotic apparel and geographical references. ## Related on Trend Hunter - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection.md) - [Collaborative Racing Headwear Ranges](https://www.trendhunter.com/trends/new-era-and-24-hours-of-le-mans.md)