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# Hip-Hop Tour Snapbacks
The New Era Black Yankees Snakeskin Hat Pays Tribute to Watch The Throne

By Matt Ho | Published 2012-01-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-black-yankees-snakeskin-hat
References: [slamxhype](http://slamxhype.com/fashion/new-era-&#8220watch-the-throne-tour&#8221-black-yankees-snapback/) & [strapbacks](http://strapbacks.com/products/black-yankees-strapback)

Even though there aren’t many design elements that make a nod to Jay-Z and Kanye’s Watch The Throne Tour, the New Era Black Yankees Snakeskin Hat is a tribute to the current tour both [hip-hop artists](https://www.trendhunter.com/trends/supreme-x-wutang-clan) are currently on.

For those who have been to the Watch The Throne concert, chances are you’ve seen Jay-Z sport the New Era Black Yankees Snakeskin Hat. The snapback features the baseball team’s logo written in white on the front with a lambskin leather strap and gold buckle in the back. The highlight is the brim, which features a [genuine black python snakeskin](https://www.trendhunter.com/trends/air-jordan-11-low) that gives the cap a nice textured, layered look.

Only 10 of these hats were made, so I suggest putting in an order now if you want one.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 59% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### Why This Trend Is Growing

- **Hip-hop Tour Merchandise:** Creating unique and limited-edition merchandise for concerts and tours can create a surge in demand and exclusivity.
- **Celebrity-inspired Fashion:** Launching fashion items that are inspired by celebrities can lead to creating new and exclusive fashion trends.
- **Limited-edition Merchandise:** Creating exclusive and scarce merchandise for fans can create a sense of urgency to purchase and a new market for collectors.

### Industries Being Reshaped

- **Music Industry:** Merchandise has always been a massive part of a musician's revenue, and unique merchandise can increase fan engagement and loyalty.
- **Fashion Industry:** Creating exclusive and limited batch fashion items can attract the celebrity-influencer market and provide novelty value.
- **Collectibles Industry:** Exclusive and limited edition merchandise holds huge value in the collectibles market, especially for highly passionate or devoted fans.

## Related on Trend Hunter

- [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md)
- [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md)
- [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md)
- [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md)
- [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md)
- [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md)
- [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md)
- [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md)
- [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md)