# Weather-Friendly Snapback Hats The New Era 59Fifty 'Gore-Tex' Cap Gears up for Tough Conditions By Matt Ho | Published 2011-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-era-59fifty-gore-tex-cap References: [highsnobiety](http://www.highsnobiety.com/news/2011/08/17/new-era-59fifty-gore-tex-cap/) & [neweracap](http://www.neweracap.com/) With a series of releases involving Transformers and superheros, it's understandable why most would look at the New Era 59Fifty 'Gore-Tex' Cap and think little of it; however, there's more to this series than most would think. What's the biggest problem people have with hats? It's the fact that most aren't exactly weather-friendly. Sure it keeps the head dry, but in that process there's some damage done. The New Era 59Fifty 'Gore-Tex' Cap uses [gore-tex technology](https://www.trendhunter.com/trends/reigning-champ-goretex) to ensure that the wearer stays dry and maintains a quality cap. The material is a high-performance textile that's been sealed in a solution for [durable waterproof collection](https://www.trendhunter.com/trends/fjallraven-and-goretex). With summer unfortunately coming to an end, New Era has picked the right time to release these caps that will withstand conditions during the colder season. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Weather-resistant Gear:** There is an opportunity for the gear industry to create more weather-resistant products using high-performance textiles like Gore-Tex. - **Incorporating Technology Into Clothing:** Clothing companies can innovate by incorporating materials like Gore-Tex into their products to make them more practical for everyday wear. - **Seasonal Releases:** Releasing seasonally appropriate products like weather-resistant hats can help companies capitalize on changing weather patterns and consumer needs. ### Where This Applies - **Apparel:** The apparel industry can benefit from incorporating more weather-resistant technologies like Gore-Tex into their products. - **Outdoor Gear:** The outdoor gear industry has an opportunity to create more durable and practical products for outdoor adventurers using high-performance materials like Gore-Tex. - **Sporting Goods:** The sporting goods industry can benefit from incorporating more weather-resistant technologies like Gore-Tex into their products to enhance performance in all conditions. ## Related on Trend Hunter - [Winterized Woolen Ball Caps](https://www.trendhunter.com/trends/melin-agame-scout-thermal.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Athletic Nighttime Visibility Hats](https://www.trendhunter.com/trends/melin-agame-icon-hydro.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Nature-Inspired Weatherproof Sneakers](https://www.trendhunter.com/trends/new-balance-580-goretex.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Foldable Travel-Friendly Hats](https://www.trendhunter.com/trends/ua-stealthform-hat.md) - [Weather-Ready Sneakers](https://www.trendhunter.com/trends/goretex-protection-pack.md)