# Aromatically Hopped IPAs This New England IPA Uses Rakau, Nectaron and Motueka Hops By Rahul Kalvapalle | Published 2023-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-england-ipas References: [brewbound](https://www.brewbound.com/news/dorchester-brewing-company-and-yakima-chief-hops-release-new-england-ipa-beer-collab) & [dorchesterbrewing](https://www.dorchesterbrewing.com/)  Dorchester Brewing Company, a brewery unsurprisingly located in the Dorchester area right in the heart of Boston, has teamed up with hopping giants Yakima Chief Hops in order to release a delicious New England IPA that well and truly showcases the premium hops used to brew it. The 'Terra Nova' beer is a New England IPA that makes use of a trio of carefully selected hops of the Rakau, Nectaron and Motueka varieties. The beer also happened to undergo a fermentation process assisted with thiolized yeast, which was done in order to highlight the hop notes inherent in the ale. The end result is a beer that has a loud fragrance on the nose and offers flavor notes reminiscent of tropical fruit, orange juice and tangy peach. Image Credit: Dorchester Brewing Company ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 23% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Hops:** The use of Rakau, Nectaron, and Motueka hops in brewing IPA presents opportunities to enhance the flavor profiles of craft beers. - **Thiolized Yeast:** Utilizing thiolized yeast in the fermentation process of IPAs opens up possibilities for creating aromatic and flavorful beer experiences. - **New England IPA:** The rise of New England IPAs, such as 'Terra Nova,' demonstrates the growing demand for hop-forward beers with tropical fruit, citrus, and floral notes. ### Sectors Adopting This - **Craft Beer:** Craft breweries can capitalize on the use of premium hops and thiolized yeast to attract consumers seeking unique and flavorful beer options. - **Brewing:** Incorporating Rakau, Nectaron, and Motueka hops, along with thiolized yeast, into the brewing process can differentiate IPAs and drive innovation in the brewing industry. - **Beverage:** The popularity of New England IPAs and their distinctive hop profiles presents opportunities for beverage companies to expand their offerings and cater to evolving consumer preferences. ## Related on Trend Hunter - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Experimentally Hopped Double IPAs](https://www.trendhunter.com/trends/experimentallyhopped-double-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Hyper-Hoppy Double IPAs](https://www.trendhunter.com/trends/hyperhoppy-double-ipa.md) - [Aromatically Juicy IPAs](https://www.trendhunter.com/trends/aromatically-juicy-ipa.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md) - [Refreshingly Juicy Hazy IPAs](https://www.trendhunter.com/trends/refreshingly-juicy-hazy-ipa.md) - [Terpene-Infused IPAs](https://www.trendhunter.com/trends/juicy-terpene-ipa.md)