# Actor-Mocking Ales This New England IPA Has An Unflattering Take On Hollywood Star Ben Affleck By Rahul Kalvapalle | Published 2023-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-england-ipa References: [beerinfo](https://beerinfo.com/ben-affleck-has-a-big-fat-stupid-mouth-released-in-atlanta/) & [printers-ale](https://printers-ale.com/beer/ben-affleck-has-a-big-fat-stupid-mouth/)  Printer's Ale offered up a delicious New England IPA that is named after Ben Affleck although not in the most flattering way. Interestingly dubbed 'Ben Affleck Has A Big, Fat, Stupid Mouth,' this particular beer makes use of a trio of hops of the [Galaxy, Citro](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) and Newzill varieties. The label of this particular New England IPA appears to state that the inspiration for the branding has something to do with Affleck's appearance as 'Batman,' with the brew offered to one and all in Atlanta and nearby regions. Although it remains somewhat unclear how the [Hollywood](https://www.trendhunter.com/trends/hollywoodthemed-games) superstar of 'Good Will Hunting, 'Argo' and 'Gone Baby Gone' fame feels about this particular brew, what is eminently clear is that this is a beer that is a delicious sipper that is just as good as a single-serve sampler as it is as a lazily sessionable option. Image Credit: Printer’s Ale Mfg. Co. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 16% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Interactive Beer Labels:** The label of this IPA incorporates a playful and unflattering portrayal of a Hollywood star, opening up opportunities for interactive and attention-grabbing beer branding. - **Celebrity-inspired Craft Beers:** Naming craft beers after famous celebrities, like Ben Affleck, creates a unique and intriguing marketing strategy that appeals to pop culture enthusiasts and generates buzz. - **Sessionable IPA Varieties:** Brewing IPA varieties that are both flavorful and easy to drink opens up a market for sessionable beers that can be enjoyed over an extended period of time. ### Where This Applies - **Craft Beer:** The craft beer industry can explore interactive and attention-grabbing labeling techniques to enhance brand recognition and create unique marketing experiences. - **Pop Culture:** The intersection of pop culture and craft beer offers opportunities to create celebrity-inspired brews that appeal to fans of famous personalities and generate excitement. - **Beverage Packaging:** Incorporating interactive elements into beverage packaging can help create memorable experiences for consumers and set products apart from competitors. ## Related on Trend Hunter - [Bold Personality-Packed Beers](https://www.trendhunter.com/trends/main-character-energy.md) - [Pop Art-Appreciating IPAs](https://www.trendhunter.com/trends/double-ipas.md) - [Masterfully Balanced Flagship IPAs](https://www.trendhunter.com/trends/flagship-ipa.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Monstrously Hoppy IPAs](https://www.trendhunter.com/trends/hoppy-ipa.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Zesty American IPAs](https://www.trendhunter.com/trends/zesty-hazy-ipa.md)