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# Charitable Artist Backpacks
The Profits from These New EASTPAK Carriers Go Towards AIDS Research

By Riley von Niessen | Published 2016-11-23 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/new-eastpak
References: [fubiz.net](http://www.fubiz.net/en/2016/11/22/eastpak-artist-studio-collection-2016/) & [designersagainstaids](http://www.designersagainstaids.com/)

Just a short while ago, a new [EASTPAK collaborative design](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection) was released with Vetements and artist Demna Gvasalia, who supplied a simple black bag with oversized crossed straps -- which emulated the appearance of the ribbon that symbolizes the solidarity of those living with AIDS.

Now, a number of other [artist-made carriers](https://www.trendhunter.com/trends/artycapucines-vii) have been released, with each boasting its own unique look. While one is covered in silver and blue sequins, another features bold yarn tassels all over a pocket. Additionally, a selection of the new EASTPAK bags are inspired by animals or monsters, with vibrant fuzzy material constructing them. Those wishing to purchase the one-of-a-kind carriers can find them online, where they'll be auctioned -- with proceeds going towards '[Designers Against AIDS](https://www.trendhunter.com/trends/hivaids-prevention).'

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 75% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Artist Designs:** Exploring partnerships between artists and brands to create unique and meaningful products.
- **Charitable Consumer Goods:** Designing products that not only satisfy consumer needs but also contribute to social causes.
- **Personalized Fashion Accessories:** Offering customizable and distinct fashion accessories to cater to individual preferences.

### Where This Applies

- **Fashion:** The fashion industry can collaborate with artists and donate part of their sales to important causes, creating unique and impactful products.
- **Art:** Artists can partner with brands to create limited-edition products, using their artistic expressions to support charitable initiatives.
- **Non-profit:** Charitable organizations can leverage collaborations with artists and brands to raise funds and awareness for their causes through the sale of special products.

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