# Expanded Age Range Chocolates Mondelēz Has Unveiled New Easter Chocolates for 2020 By Michael Hemsworth | Published 2019-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-easter-chocolates References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/mondelez-international-unveils-new-easter-eggs-2020-21-10-2019/) & [mondelezinternational](https://www.mondelezinternational.com) A range of new Easter chocolates have been unveiled by [Mondelēz International](https://www.trendhunter.com/trends/cadbury-easter-products) for the 2020 season in a bid to offer consumers an alternative option that suits their changing preferences. The new [Cadbury](https://www.trendhunter.com/trends/cadbury-easter-eggs) Caramel Shell Egg is being launched as a new gift option for older demographics, which helps to offer shoppers something suitable for adults instead of just young children. This is also being observed with the new Heritage Collection that will see four eggs with Fry's Chocolate Cream, Fry's Turkish Delight, [Maynards](https://www.trendhunter.com/trends/cadbury-halloween) Bassetts Wine Gums and Bourville varieties. The new Easter chocolates from Mondelēz International looks to capitalize on the number of UK shoppers making seasonal purchases as gifts by offering an array of premium choices for all age demographics. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Premium Easter Chocolates:** Disruptive innovation opportunity: Create high-end Easter chocolates targeting adult demographics for gifting purposes. - **Specialty Chocolate Varieties:** Disruptive innovation opportunity: Introduce unique and appealing chocolate flavors to cater to changing consumer preferences. - **Personalized Chocolates:** Disruptive innovation opportunity: Offer customizable Easter chocolates to provide a unique and memorable gifting experience. ### Who This Affects Most - **Confectionery:** Disruptive innovation opportunity: Develop innovative chocolate products to meet the evolving demands of consumers in the confectionery industry. - **Gifts and Hampers:** Disruptive innovation opportunity: Create premium chocolate gift hampers targeting different age groups to enhance the gifting experience. - **Food Retail:** Disruptive innovation opportunity: Collaborate with retailers to introduce exclusive Easter chocolate offerings that cater to diverse consumer preferences. ## Related on Trend Hunter - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md) - [Expansive Easter Candy Ranges](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025.md) - [Nutty Easter Chocolate Ranges](https://www.trendhunter.com/trends/lindt-2026-easter-collection.md) - [Expansive Easter Product Ranges](https://www.trendhunter.com/trends/mars-wrigley-easter-2024-range.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Adult-Targeted Easter Treats](https://www.trendhunter.com/trends/seasonal-easter-products.md) - [Seasonally Shaped Springtime Treats](https://www.trendhunter.com/trends/mars-wrigley-2023-easter.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md)