# Amnesia Causing Drug New Drug Erases Bad Memories By Ben Preiss | Published 2007-07-04 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/new-drug-drags-youre-bad-memories-to-the-recycle-bin References: [technovelgy](http://www.technovelgy.com/ct/Science-Fiction-News.asp?NewsNum=1099) Everyone's got something in their past they want to forget, even Paris Hilton. Now there is a pharmaceutical delete button. Why go through [years of therapy](https://www.trendhunter.com/trends/virtual-reality-therapy) or [self-medication then rehab](https://www.trendhunter.com/trends/anonymous-health), when you can take a sci-fi wonder pill? Remember Total Recall and Eternal Sunshine of the Spotless Mind? **Implications** - The drug is currently being developed by researchers at [Harvard](https://www.trendhunter.com/trends/brain-protection-program) and McGill University. The way it works is that the drug is supposed to disrupt biochemical pathways that allow for memory recall. So far, the drug has been tested on traumatized accident and rape victims. It's proven to be successful because these individuals have reported fewer signs of stress when they recalled their difficult times. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Memory Erasing Drugs:** Opportunity for developing pharmaceutical products that can selectively erase specific memories. - **Innovative Therapies:** Possibility of creating alternative therapies that can help individuals overcome traumatic memories without drugs. - **Biochemical Pathway Disruption:** Potential to explore the use of biochemical pathway disruption for various applications beyond memory manipulation. ### Who This Affects Most - **Pharmaceuticals:** Disruptive innovation opportunity to create drugs that target and erase specific memories or reduce the impact of traumatic experiences. - **Mental Health:** Opportunity to develop innovative therapies and interventions that help individuals overcome traumatic memories and improve mental well-being. - **Neuroscience:** Potential for exploring the biochemical pathways involved in memory recall and manipulation for advancements in neuroscience research and treatments. ## Related on Trend Hunter - [Spray-Based Psilocybin Therapies](https://www.trendhunter.com/trends/psilocybin-therapy.md) - [AI-Altering Digital Marketplaces](https://www.trendhunter.com/trends/pharmaicy.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md) - [THC Rapid Recovery Shots](https://www.trendhunter.com/trends/antidose.md) - [Therapeutic Head Wearables](https://www.trendhunter.com/trends/cognito-therapeutics.md) - [Mood-Enhancing Aromatherapy Devices](https://www.trendhunter.com/trends/memoraphy.md) - [Portable Painkilling Drug Trackers](https://www.trendhunter.com/trends/drug-tracker.md) - [Electric Pulsed Brain Implants](https://www.trendhunter.com/trends/inner-cosmos.md) - [Scar Tissue-Evading Implants](https://www.trendhunter.com/trends/medical-implant.md)