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# Twice Dippable Chips
Hormel Chili Created New Double Dippable Chips That Allow for Double Dipping

By Katherine Pendrill | Published 2024-03-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/new-double-dippable-chips
References: [chewboom](https://www.chewboom.com/2024/03/31/hormel-chili-launches-new-double-dippable-chips-to-resolve-double-dipping-debate/) & [chilidoubledip](https://chilidoubledip.com/)

![Twice Dippable Chips](https://cdn.trendhunterstatic.com/thumbs/530/new-double-dippable-chips.jpeg)

[Hormel Chili](https://www.trendhunter.com/trends/double-dippable-chips) is finally putting the double-dipping conundrum to bed with the debut of new Double Dippable Chips.

Just as the name suggests, Hormel's new Double Dippable Chips are chips that have been specially designed to be dipped twice. The chips were created as part of a collaboration between Hormel Chili and a Minnesota-based specialty foods producer. Together, the two brands created a [circular chip](https://www.trendhunter.com/trends/doritos-twisted-queso) with a unique perforation down the center. This allows each person to break their chip in half after the first dip so they can go in for a second scoop. As the brand writes online: "These chips allow you to take two dips with one chip and never worry about the social faux pas of double-dipping again. So dip once, dip twice, and maybe just never stop dipping."

To celebrate the launch of this culinary innovation, Hormel is giving away limited quantities of Hormel Chili Double Dip Kits at ChiliDoubleDip.com.

Image Credit: Hormel

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 75% | Activity: 83% | Freshness: 22%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Double Dippable Chips Trend:** Innovation opportunity: Revolutionizing snacking experiences by enabling double-dipping with specially designed chips.
- **Circular Chip Creation Trend:** Innovation opportunity: Redefining chip shapes through circular design with a central perforation for unique dipping experiences.
- **Culinary Collaboration Trend:** Innovation opportunity: Inspiring new product developments by joining forces with specialty foods producers for creative culinary solutions.

### Where This Applies

- **Snack Food Industry:** Innovation opportunity: Integrating double-dippable chip concepts to enhance snack offerings and consumer experiences.
- **Food Packaging Industry:** Innovation opportunity: Exploring new packaging designs to accommodate innovative chip shapes and dipping functionality.
- **Collaborative Food Production Industry:** Innovation opportunity: Leveraging partnerships with diverse food producers for collaborative projects that drive culinary innovations.

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