# Historic Auto Ads The New Dodge Commercial Mixes Freedom and Cars By Marissa Liu | Published 2010-06-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-dodge-commercial References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/new-dodge-ad-kicks-some-revolutionary-ass.html) & [ridelust](http://www.ridelust.com/new-dodge-challenger-commerical-yep-they-got-it-right/) The new [Dodge](https://www.trendhunter.com/trends/nextgeneration-muscle-car) commercial is a blend of historic and modern icons. The ad features the classic Dodge [Challenger](https://www.trendhunter.com/trends/paint-chip) and a fellow dressed up at George Washington (as well as the Continental Army). With the tagline, "Here's a couple things America got right: cars and freedom," there can be no doubt about the audience and feelings the new Dodge commercial is pandering to. It's a pretty amusing ad. Click on the video above to view it! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Blend of Historic and Modern:** Disruptive innovation opportunity: Explore ways to merge traditional and contemporary elements to create unique marketing campaigns and brand messaging. - **Celebration of American Icons:** Disruptive innovation opportunity: Tap into national pride by incorporating iconic symbols and figures into advertising campaigns and brand identities. - **Humorous Advertisements:** Disruptive innovation opportunity: Utilize humor as a strategic tool to engage audiences and create memorable advertising experiences. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Incorporate storytelling and historical references to connect with consumers and differentiate brands within the highly competitive automotive industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop creative strategies that evoke emotions, tap into cultural nostalgia, and effectively communicate brand values in advertising campaigns. - **Film and Entertainment:** Disruptive innovation opportunity: Collaborate with brands to incorporate historical and cultural references into film and television content, forging partnerships that enhance brand visibility and consumer engagement. ## Related on Trend Hunter - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Color-Showcasing Model Cars](https://www.trendhunter.com/trends/paint-chip.md) - [Highly-Customizable Sedans](https://www.trendhunter.com/trends/hellcat.md) - [Customized Vehicle Builds](https://www.trendhunter.com/trends/dude-ram.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Callback American Muscle Cars](https://www.trendhunter.com/trends/dodge-charger-super-bee.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)