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# Carbon-Neutral Distilleries
Diageo's New Distillery Will Be One of the Largest in North America

By Laura McQuarrie | Published 2020-06-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/new-distillery
References: [prnewswire](https://www.prnewswire.com/news-releases/diageo-takes-stride-towards-climate-change-goal-with-first-carbon-neutral-distillery-301084864.html) & [diageo](http://www.diageo.com)

Diageo is making a move to open carbon-distilleries with its new distillery in Lebanon, Kentucky. The first-of-its-kind [carbon-neutral distillery](https://www.trendhunter.com/trends/dairy-evaporator-ezero) from Diageo is set to be one of the largest of in North America, setting a precedent for reduced carbon emissions and action against climate change. The new Diageo distillery is set to be powered by 100% renewable electricity and will be capable of producing 10 million proof gallons per year. The [Diageo Lebanon Distillery](https://www.trendhunter.com/trends/diageo-ecospirits) will be responsible for making products for a variety of [bourbon and American whiskey brands](https://www.trendhunter.com/trends/buffalo-trace-distilleries).

Ultimately, Diageo is working towards net-zero carbon emissions and sourcing 100% of its electricity from renewable sources by 2030. Some of the notable features of the site include its energy-efficient facility design, water-saving solutions and zero residual waste going to landfill.

Image Credit: Diageo

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 39% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Carbon-neutral Distilleries:** The trend of carbon-neutral distilleries is likely to continue as consumers increasingly demand sustainable and environmentally conscious products and services.
- **Renewable Energy-powered Facilities:** As companies work towards reducing their carbon footprint, they are likely to adopt renewable energy sources to power their facilities, thereby contributing towards the transition to a sustainable energy system.
- **Zero Waste Manufacturing:** With a focus on environmental responsibility, companies are likely to adopt measures to reduce their waste production and promote sustainable manufacturing, such as zero waste policies and circular economy initiatives.

### Industries Being Reshaped

- **Distilleries:** Distillery companies could adopt carbon-neutral initiatives and renewable energy sources, as Diageo has demonstrated, to reduce their carbon footprint and provide sustainable products to consumers.
- **Renewable Energy:** Renewable energy companies could provide solar or wind power solutions to distilleries that wish to switch to carbon-free energy sources, thereby encouraging the transition to a sustainable energy system.
- **Waste Management:** Waste management companies could partner with manufacturing companies to provide for zero waste policies, landfill diversions, and circular economy solutions, thereby promoting sustainable production and environmental responsibility.

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