# Cowless Pizzeria Cheeses New Culture's Vegan Cheese will Debut on Pizzeria Menus Next Year By Elena Rahman | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-cultures-vegan-cheese References: [vegnews](https://vegnews.com/2021/11/new-culture-raises-25-million) & [newculturefood](https://www.newculturefood.com/)  [New Culture's](https://www.trendhunter.com/trends/new-culture-animal-free-mozzarella) vegan cheese will launch on pizzeria menus next year. The San Francisco-based startup raised $25 million for the new venture to bring its revolutionary animal-free cheese to market. The startup company uses microbial fermentation to create the proteins that give animal-based cheese its distinctive characteristics. These proteins are called casein and lend to animal cheese's stretching and melting properties. The brand's mission is to revolutionize the [vegan cheese industry](https://www.trendhunter.com/trends/vegan-cheese-masterclass). New Culture's products boast the same stretch, melt, and bubble qualities as animal-based products, all without the use of traditional dairy. The company hosted tasting events for pizzeria industry experts to experience the [animal-free mozzarella cheese](https://www.trendhunter.com/trends/mozzafiore-pearls) as a viable alternative to its dairy counterpart. Image Credit: New Culture ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 14% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Animal-free Cheese:** Opportunities for startups to create new products using microbial fermentation to produce animal-free cheese as a healthy and ethical alternative to traditional dairy cheese. - **Vegan Food Market:** Opportunities for businesses to tap into the growing plant-based and vegan food market by incorporating animal-free cheese into their products. - **Alternative Protein Sources:** Opportunities for innovation to develop alternative protein sources and sustainable food production methods that reduce reliance on animal-based products. ### Who This Affects Most - **Food and Beverage:** Opportunities for food and beverage companies to expand their plant-based product offerings and incorporate animal-free cheese into their menu items. - **Agriculture:** Opportunities for startups and innovators to create new sustainable protein sources and more environmentally friendly farming practices. - **Dairy Industry:** Opportunities for the dairy industry to pivot and incorporate sustainable and ethical production methods to appeal to the growing plant-based market. ## Related on Trend Hunter - [Animal-Free Mozzarella Pizzas](https://www.trendhunter.com/trends/new-culture-animal-free-mozzarella.md) - [Future-Facing Dairy-Free Cheeses](https://www.trendhunter.com/trends/those-vegan-cowboys.md) - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md) - [Lab-Made Milk Proteins](https://www.trendhunter.com/trends/labmade-milk-proteins.md) - [Sustainable Fermented Cheeses](https://www.trendhunter.com/trends/superbrewed-food.md) - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Animal-Free Cream Cheese Alternatives](https://www.trendhunter.com/trends/bold-cultr.md) - [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md) - [Creamy Vegan Cheese Mimics](https://www.trendhunter.com/trends/ilchester.md)