# Warm Chocolate Chip Cookie Cups Crumble is Serving Up New Cookie Cups for January 2022 By Katherine Pendrill | Published 2022-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-cookie-cups References: [brandeating](https://www.brandeating.com/2022/01/crumbl-bakes-new-cookie-cups-and-more-through-january-8-2022.html)  In addition to a slate of tasty new cookies, [Crumbl](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie) is also serving up new Cookie Cups until January 8th, 2022. Though Crumbl is best known for its rotating cookie selection, the brand is starting the year off with something a little different. The new Cookie Cups are warm semi-sweet chocolate chip cookies served in a cup. The cookies are meant to be topped with Crumbl Cream (the brand's ice cream) for a rich and indulgent dessert. In other words, the new Cookie Cups are essentially a mini version of a Pizookie. In addition to the Cookie Cups, Crumbl's other limited-edition treats include the Honey Bun Cookie, the [Peanut Butter Bar Cookie](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie), the Original Cookie featuring [M&M's](https://www.trendhunter.com/trends/peach-sugar-cookie) Candies, the Milk Chocolate Chip Cookie, and the Chocolate Cake Cookie featuring Heath. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mini Desserts:** Opportunity for companies to offer bite-sized desserts to cater to changing consumer preferences towards portion control. - **DIY Dessert Kits:** Opportunity for companies to offer DIY dessert kits that allow customers to customize their desserts with different toppings and sauces. - **Plant-based Desserts:** Opportunity for companies to offer rich and indulgent plant-based desserts that cater to the growing demand for vegan and vegetarian options. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from growing consumer interest in unique and indulgent desserts. - **E-commerce:** The e-commerce industry can benefit from offering specialty dessert items that are exclusive to their platforms. - **Hospitality:** The hospitality industry can benefit from incorporating mini desserts and DIY dessert experiences into their menus to attract new customers. ## Related on Trend Hunter - [Hybrid Cinnamon Cupcake Cookies](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie.md) - [Chocolate Chip Skillet Cookies](https://www.trendhunter.com/trends/new-skillet-cookie.md) - [Indulgent Layered Mousse Desserts](https://www.trendhunter.com/trends/cookies-cream-cocoa-mousse-cup.md) - [Nutty Cereal-Topped Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-puffs-cookie.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md) - [Meta Cookie Butter Cookies](https://www.trendhunter.com/trends/cookie-butter-ice-cream-cookies.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md)