# Seasonal Cookie Butter Lattes PJ's Coffee Has a New Cookie Butter Latte for the Holidays By Katherine Pendrill | Published 2024-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-cookie-butter-latte References: [qsrmagazine](https://www.qsrmagazine.com/news/pjs-coffee-announces-winter-menu/)  [PJ’s Coffee](https://www.trendhunter.com/trends/peppermint-bark-latte) recently unveiled its 2024 holiday menu and this year's lineup includes the rich new Cookie Butter Latte. Perfect for the cooler days ahead, PJ's new Cookie Butter Latte is a rich and warming holiday drink that combines PJ's signature espresso, creamy steamed milk, and notes of cinnamon, nutmeg, and ginger. As Reid Nolte, Vice President of Marketing for [PJ's Coffee](https://www.trendhunter.com/trends/praline-chai-latte), explains, "The Cookie Butter Latte is a delicious new addition that pairs beautifully with our classic holiday drinks, creating memorable experiences for everyone who visits PJ’s Coffee." Of course, the new Cookie Butter Latte is not the only seasonal sipper on the menu this year. PJ's 2024 holiday menu also includes the Peppermint Bark Velvet Ice, which is blended with Espresso Dolce concentrate, the Ghirardelli white chocolate-infused Peppermint Bark Latte, and the velvety Butter Rum Latte. Image Credit: PJ’s Coffee ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 54% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Holiday-themed Beverages:** The increased popularity of unique, seasonal drink offerings like the Cookie Butter Latte showcases a growing consumer desire for nostalgic, holiday flavors. - **Flavor-infused Espresso Drinks:** The trend towards integrating rich, dessert-inspired flavors into traditional coffee beverages highlights an opportunity for gourmet and artisanal coffee experiences. - **Diverse Seasonal Menus:** Curating diverse and innovative seasonal menus can attract a wider customer base, emphasizing the importance of variety and novelty in food and beverage offerings. ### Who This Affects Most - **Coffee Shops:** Businesses in the coffee shop industry can capitalize on the demand for unique, holiday-themed drinks to draw in seasonal foot traffic. - **Flavoring and Beverage Syrups:** The market for specialized syrups and flavorings is expanding as coffee shops seek out unique and memorable flavors to enhance their drink offerings. - **Marketing and Brand Strategy:** Effective marketing and strategic brand positioning can leverage the excitement around seasonal products to boost sales and customer engagement. ## Related on Trend Hunter - [Peppermint Bark-Infused Lattes](https://www.trendhunter.com/trends/peppermint-bark-latte.md) - [Cozy Cafe Refreshment Menus](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped.md) - [Autumnal Chocolatey Chai Lattes](https://www.trendhunter.com/trends/praline-chai-latte.md) - [Iced Cookie Butter Lattes](https://www.trendhunter.com/trends/cookie-butter-cloud-latte.md) - [Holiday Cookie-Themed Lattes](https://www.trendhunter.com/trends/holiday-cookie-signature-latte.md) - [Buttery Cold Cafe Drinks](https://www.trendhunter.com/trends/pjs-coffee-southern-butter-pecan.md) - [Summery Butter Pecan Beverages](https://www.trendhunter.com/trends/butter-pecan-velvet-ice.md) - [Nut-Infused Specialty Coffees](https://www.trendhunter.com/trends/pralines-and-cream-menu.md) - [Buttery Pecan-Flavored Lattes](https://www.trendhunter.com/trends/butter-pecan-latte.md)