<!-- canonical: https://www.trendhunter.com/trends/new-converse-tokyo -->
<!-- robots: noindex -->

# Minimal Star-Branded Streetwear
The New Converse Tokyo Collection Was Spotlighted with a Lookbook

By Riley von Niessen | Published 2017-06-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-converse-tokyo
References: [hypebeast](https://hypebeast.com/2017/6/converse-tokyo-2017-fall-winter-collection) & [converse-tokyo.jp](http://converse-tokyo.jp/#shop)

For Fall/Winter 2017, a new [Converse](https://www.trendhunter.com/trends/chuck-taylor-clothing-line) Tokyo collection was unveiled, which features the brand's iconic star logo and name in a minimal but eye-catching way.

Included in the collection are [oversized shearling jackets](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025), unisex bombers, hoodies, denim jackets that feature star-studded ribbons down the arms, graphic shirts, and various styles of bags. The designs that are included on the graphic shirts vary, with some featuring a large star logo, while others simply have the brand's name at the center in small lettering. In addition to the simplistic branding that complements the apparel, the subdued colorways aid in creating versatile pieces that can be combined with ease.

Consumers can expect to find the new Converse Tokyo collection in-store and online.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 87% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Minimal Streetwear:** Disruptive innovation opportunities can be found in creating minimalist streetwear designs that feature subtle branding.
- **Oversized Jackets:** There is a disruptive innovation opportunity in creating oversized jackets with unique design elements, such as star-studded ribbons.
- **Graphic Shirts:** Disruptive innovation opportunities lie in designing graphic shirts that feature bold branding or minimalistic designs with a small brand logo.

### Who This Affects Most

- **Fashion:** The fashion industry can capitalize on the trend of minimal streetwear by creating clothing lines that focus on simplicity and versatility.
- **Apparel:** There are disruptive innovation opportunities in the apparel industry through the creation of oversized jackets that incorporate unique design elements.
- **Retail:** The retail industry can benefit from the trend of graphic shirts by offering a wide range of designs that appeal to different consumer preferences.

## Related on Trend Hunter

- [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md)
- [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md)
- [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md)
- [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)
- [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md)
- [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md)
- [Japanese Artwork Sneakers](https://www.trendhunter.com/trends/converse-allstar.md)
- [Sporty Apparel Collections](https://www.trendhunter.com/trends/liverpool-fc-1.md)
- [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md)