# Two-Layered Funfetti Cakes Crumbl's New Confetti Cake Features Layers of Creamy Vanilla Frosting By Katherine Pendrill | Published 2024-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-confetti-cake References: [fastfoodclub](https://www.fastfoodclub.com/p/crumbl-tests-new-cake-in-select-cities-is-yours-included/) & [instagram](https://www.instagram.com/snackolator/p/C9GxPTrNDlS/)  [Crumbl](https://www.trendhunter.com/trends/confetti-cake-batter-cheesecake) is continuing to expand beyond cookies with a new Confetti Cake option. Like the brand's new German Chocolate Cake and [Tres Leches Cake](https://www.trendhunter.com/trends/egg-nog-tres-leches-cake) offerings, the new Confetti Cake menu item is a departure from the brand's traditional cookie lineup. The new cake is even a departure from Crumbl's Confetti Cake Cookies, which feature bright pink frosting on top. Instead, the new Confetti Cake option boasts two layers of cake studded with rainbow sprinkles, a layer of sweet buttercream frosting in the middle, and a topping of more buttercream frosting, as well as some rainbow sprinkles. The new Confetti Cake is currently a tester product that is only available at select locations so you may have to scope out your local chain to see if they have it. Image Credit: @snackolator on Instagram ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 24% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Multi-layered Dessert Innovations:** Introducing multi-layered cakes with diverse flavor profiles, enhancing the traditional dessert experience. - **Sprinkle-enhanced Desserts:** Desserts featuring colorful sprinkles tap into visual appeal, boosting aesthetic and sensory enjoyment for consumers. - **Experimental Menu Items:** Offering new and unique menu items in limited locations allows brands to test market responses before wider rollout. ### Where This Applies - **Bakery and Pastry:** The bakery industry continuously evolves with new product offerings like multi-layered cakes, catering to changing consumer tastes. - **Food and Beverage:** Expanding beyond traditional products into innovative dessert options opens up fresh avenues for customer engagement. - **Retail Food Chains:** Retail food chains benefit from diversifying their menus, offering unique items that distinguish them from competitors. ## Related on Trend Hunter - [Mini Cake Batter Cheesecakes](https://www.trendhunter.com/trends/confetti-cake-batter-cheesecake.md) - [Mini Blueberry Crumb Cakes](https://www.trendhunter.com/trends/blueberry-crumb-cake.md) - [Elevated Butter Cake Confections](https://www.trendhunter.com/trends/butter-cake.md) - [Fluffy Tres Leches Cakes](https://www.trendhunter.com/trends/tres-leches-cake.md) - [Single-Serve Butter Cakes](https://www.trendhunter.com/trends/new-butter-cake.md) - [Moist Dark Chocolate Cakes](https://www.trendhunter.com/trends/cookies-cream-tres-leches-cake.md) - [Baked Cake-Cookie Hybrids](https://www.trendhunter.com/trends/cake-batter-blondie.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md)