# Western Streetwear Couture The New Coach Collection Boasts Vintage Looks with a Modern Twist By Riley von Niessen | Published 2017-02-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/new-coach-collection References: [hypebae](https://hypebae.com/2017/2/coach-1941-2017-fall-winter-collection) & [coach](http://www.coach.com/shop/women-coach1941) The new Coach collection is a part of the designer brand's [Fall/Winter 2017](https://www.trendhunter.com/trends/fallwinter-2025) offerings. On the runway, the styles were held together by a cohesive western inspiration, which gave the collection a highly vintage look. To make the apparel more appealing to today's consumers, the designer brand also made use of streetwear styles in combination with the classic western ones. Included in the new Coach collection are [flowing floral dresses](https://www.trendhunter.com/trends/khaotique-noir), [leather jackets](https://www.trendhunter.com/trends/undercover-5) that feature cowhide patterns, oversized parkas, camouflage shirts, skirts and pants, sheepskin vests, fur hats and much more. For more detail, the brand also includes various embroidered patches and other intricate accents. To push the western theme further, the brand presented the looks on a runway that was covered in golden grass. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Streetwear:** Opportunity for designers to combine vintage aesthetics with contemporary streetwear trends. - **Cohesive Western Styles:** Potential for brands to create collections that seamlessly blend classic western elements for a cohesive look. - **Intricate Embroidered Accents:** Chance for designers to incorporate embroidered patches and other intricate details to add a unique touch to their apparel. ### Sectors Adopting This - **Fashion Retail:** Potential for fashion retailers to offer vintage-inspired streetwear collections that appeal to today's consumers. - **Apparel Design:** Opportunity for apparel designers to create cohesive collections that combine classic western styles with modern twists. - **Accessories:** Chance for accessory brands to incorporate intricate embroidered accents into their products, such as hats, bags, and jewelry. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Reimagined Archival Handbags](https://www.trendhunter.com/trends/coachs-western-tabby.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Resurging Quilted-Denim Handbags](https://www.trendhunter.com/trends/coach-tabby-shoulder-bag.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)