# B2B Co-Working Spaces Unilever Foundry's 'Level3' is a New Co-Working Space in Singapore By Laura McQuarrie | Published 2017-02-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-co-working-space References: [techinasia](https://www.techinasia.com/unilever-level3-co-working-space-launch) & [l3.work](http://l3.work/) Inside of its regional headquarters in Singapore, [Unilever Foundry](https://www.trendhunter.com/trends/suppliers-recruitment-drive)—the international consumer goods company's innovation branch—launched a new co-working space called 'Level3.' Level3 is a 22,000-square-foot space that boasts room for both Unilever teams, as well as start-ups that need a space to work. As of now, there are 15 start-ups stationed at Level3, which is set to help Unilever connect great ideas with investors and ideators within the company itself. The new co-working space is available for use by [start-ups that deal in physical products](https://www.trendhunter.com/trends/kerry-customer-cocreation-centre), as well as those that focus on marketing, technology, ingredient experimentation and making a positive social impact. To help launch local Singapore-based start-ups, Unilever is partnering with Padang & Co, which helps to connect businesses to corporations and the government through events. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **B2B Co-working Spaces:** The rise of B2B co-working spaces provides opportunities for collaboration and innovation among businesses. - **Start-up Incubation:** Co-working spaces like 'Level3' offer a supportive ecosystem for start-ups to grow and potentially attract investors. - **Corporate-start-up Collaboration:** Co-working spaces serve as a platform for corporations like Unilever to connect with and leverage the ideas and expertise of start-ups. ### Where This Applies - **Consumer Goods:** The Consumer Goods industry can explore the potential of co-working spaces to foster innovation and collaboration with start-ups. - **Technology:** The Technology industry can benefit from co-working spaces by partnering with start-ups for technology development and ideation. - **Marketing and Advertising:** Co-working spaces provide opportunities for collaboration between marketing and advertising companies and start-ups to explore new marketing strategies and innovative campaigns. ## Related on Trend Hunter - [Grocery Co-Working Spaces](https://www.trendhunter.com/trends/iwg-x-tesco.md) - [Workplace-Integrated Store Locations](https://www.trendhunter.com/trends/hejworkshop.md) - [Playful Futuristic Work Campuses](https://www.trendhunter.com/trends/max-zone.md) - [Modern London Co-Working Spaces](https://www.trendhunter.com/trends/apex.md) - [Comprehensive Product Development Facilities](https://www.trendhunter.com/trends/food-and-beverage-development.md) - [Connective Remote Work Experiences](https://www.trendhunter.com/trends/open-studio1.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Cohesive Modern Workspace Studios](https://www.trendhunter.com/trends/unorthodox-designs.md) - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md)