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# Social Media Governing
The New CIA Website Incorporates User-Friendly Web 2.0 Media

By Jordan M | Published 2011-02-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/new-cia-website
References: [fastcompany](http://www.fastcompany.com/1725177/cia-website-k-9-youtube-flickr) & [cia.gov](https://www.cia.gov/)

Public relations is one area where America's Central Intelligence Agency leaves a whole lot to be desired, but the organization has taken a great step towards remedying this with their new CIA website.

The new revamp of their domain is designed to be [interactive and engaging](https://www.trendhunter.com/trends/ayapo) to visitors. This new CIA website includes a [YouTube](https://www.trendhunter.com/trends/spicin-foods) channel, a Flickr photo-stream and an entire childrens section, complete with games and educational videos. The positive improvement to their online media presence is a step forward for the CIA as a whole -- particularly with kids.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 10% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Government Websites:** Government agencies are implementing interactive and engaging features in their websites to improve their online presence and connect with their audience.
- **Web 2.0 Integration:** More government agencies are incorporating web 2.0 media, such as social media and video platforms, to enhance their online user experience.
- **Children's Section in Government Websites:** Government websites are creating dedicated children's sections that offer games and educational videos to engage younger audiences with their content.

### Where This Applies

- **Government and Public Sector:** The government and public sector can explore ways to integrate web 2.0 media and interactive features to improve their online presence and engage with their audience.
- **Education and Elearning:** The education and eLearning industries can create engaging and interactive games and videos for children's sections in government websites.
- **Social Media Management:** Social media management companies can assist government agencies in creating effective social media strategies and incorporating them into their websites.

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