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# Proactively Powerful Trucks
This New Chevrolet Truck Features a Powerfully Boosted Engine

By Rahul Kalvapalle | Published 2016-08-31 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/new-chevrolet-truck
References: [geeky-gadgets](http://www.geeky-gadgets.com/chevrolet-colorado-gets-a-new-v6-engine-and-8-speed-auto-for-2017-2016-08-29/) & [media.chevrolet](http://media.chevrolet.com/media/us/en/chevrolet/home.detail.html/content/Pages/news/us/en/2016/aug/0826-colorado.html)

The release of a new [Chevrolet](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2) truck has long come to imply boosted power, and that is certainly the case with the latest and greatest Chevrolet [Colorado](https://www.trendhunter.com/trends/advbox) truck.

This wildly popular mid-size vehicle now comes with an exceptionally powerful [V6](https://www.trendhunter.com/trends/nissan-z) engine that works in conjunction with an 8-speed automatic transmission that places control of the vehicle squarely in the hands of the driver. What's more, this new Chevrolet truck now comes with Active Fuel, a feature that is designed to make it possible to deactivate two of the engine's six cylinders when they're not all needed.

The 2017 Chevrolet Colorado's cylinder deactivation setup is a highlight feature that allows for energy and load savings, crucial for any truck owner.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 75% | Activity: 41% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Boosted Engine Trucks:** The trend of equipping trucks with highly efficient engines that combine high power with Active Fuel technology is giving rise to disruptive opportunities in the automotive sector
- **Driver-controlled Transmission Trucks:** The trend of manufacturing trucks with advanced driver-assistance technologies such as 8-speed automatic transmission is creating opportunities for innovation in the automotive industry
- **Cylinder Deactivation Trucks:** The incorporation of cylinder deactivation technology, which uses inactive cylinders to save fuel and energy consumption, is sparking new ideas for truck manufacturers to create more eco-friendly vehicles

### Where This Applies

- **Automotive:** There is a disruptive opportunity in the automobile industry to develop highly efficient trucks with improved fuel consumption and advanced driver-assistance technologies
- **Transportation:** The trend of equipping trucks with superior fuel-saving technologies is paving the way for innovation in the logistics and transportation sector by reducing carbon footprint and increasing sustainability
- **Energy:** With the incorporation of new energy-saving technologies in trucks such as Active Fuel and cylinder deactivation, there are opportunities for renewable energy companies to collaborate with truck manufacturers and develop energy-efficient transportation solutions

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