# Cheese Puff-Filled Burritos The New Cheetos Burrito is a Culinary Mash-Up for Snack Food-Lovers By Katherine Pendrill | Published 2016-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-cheetos-burrito References: [grubstreet](http://www.grubstreet.com/2016/07/taco-bell-cheetos-burrito.html?mid=full-rss-grubstreet) & [brandeating](http://www.brandeating.com/2016/07/first-look-taco-bells-new-cheetos-burrito-test.html) [Taco Bell](https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme) recently announced that it will be testing a new [Cheetos Burrito](https://www.trendhunter.com/trends/taco-cabana-1) that combines a classic Mexican dish with a popular snack food. The new culinary mash-up follows the success of the [Cheetos Crunchwrap Slider](https://www.trendhunter.com/trends/steak-queso-crunchwrap-sliders), which was recently tested in the Canadian market. The Cheetos Burrito is similar to a standard Taco Bell burrito in that it is made with rice, seasoned beef, sour cream and nacho cheese sauce wrapped in a flour tortilla and grilled. The main difference is that the new dish also includes Crunchy Cheetos, which are meant to add an extra dose of cheesy flavor and a delightfully crunchy texture. The new dish will make its debut in Cincinnati, Ohio, where the chain will test out the popularity of the junk food mash-up. The new Cheetos Burrito is part of a larger shift towards outrageous hybrid dishes at fast food restaurants. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Fast Food:** The success and popularity of hybrid fast-food dishes, like the Cheetos Burrito, continue to inspire more outlandish culinary mash-ups. - **Snack-food Mash-ups:** The combination of classic fast-food dishes with popular snack foods, like the Cheetos Burrito, is a trend that's here to stay. - **Flavor-mixing:** Fast-food restaurants are exploring ways to mix and match flavors in innovative ways, as seen in the Cheetos Burrito and other hybrid dishes. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains have an opportunity to tap into the trend of hybrid dishes, like the Cheetos Burrito, to create innovative menu items and entice customers with unique flavor combinations. - **Snack Food Industry:** The popularity of the Cheetos Burrito highlights a growing trend of incorporating snack foods into other culinary creations, creating new opportunities for snack food companies to collaborate with restaurants to create new products. - **Food Packaging Industry:** As fast food restaurants continue to experiment with unconventional culinary combinations, there is a need for creative and innovative packaging solutions to protect and preserve these new menu items and prevent them from becoming messy or difficult to eat. ## Related on Trend Hunter - [Cracker-Stuffed Mexican Wraps](https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme.md) - [Spicy Snack Chip Burritos](https://www.trendhunter.com/trends/flamin-hot-grilled-cheese-burrito.md) - [Fiery Cheese Fusion Items](https://www.trendhunter.com/trends/taco-cabana-1.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Beefy Grilled Cheese Burritos](https://www.trendhunter.com/trends/shredded-beef-grilled-cheese-burrito.md) - [Cracker-Themed Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-cheezit.md) - [Dippable Cheesy Burritos](https://www.trendhunter.com/trends/taco-bell-6.md) - [California-Style Steak Burritos](https://www.trendhunter.com/trends/cali-steak-grilled-cheese-burrito.md) - [Nacho-Flavor Burritos](https://www.trendhunter.com/trends/steak-nacho-fries-burrito.md)