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# Boxy Oversized Streetwear
This New Champion Apparel Line Was Made in Collaboration with Weekday

By Riley von Niessen | Published 2016-11-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-champion-apparel
References: [highsnobiety](http://www.highsnobiety.com/2016/11/18/champion-weekday-fw16-collab/) & [champion](http://www.champion.com/)

For the first time, Weekday lent its expertise to help formulate a new Champion apparel line. The resulting capsule series has a strong [vintage appeal](https://www.trendhunter.com/trends/90sinspired-activewear), with the boxy cuts and the muted colorways giving them an old school look.

A few colors featured are a washed-out rosy pink, charcoal, white, beige and light indigo. A total of nine different styles comprise the collection, which includes hoodies, crewnecks, sweat pants, tees and even a skirt.

Each comes adorned with Champion's classic branding, with its logo shown boldly on crewnecks and a bit more minimally on the majority of the others. Those looking to get the [collaborative new Champion apparel line](https://www.trendhunter.com/trends/target-and-champion) can find it in Weekday stores, however the [limited-edition styles](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ) are likely to sell fast.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 90% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage-inspired Streetwear:** Opportunity for brands to create apparel lines with boxy cuts and muted colorways for a nostalgia-inducing retro look.
- **Collaborative Fashion Collections:** Potential for brands to collaborate with different fashion companies to produce limited-edition apparel lines and attract a broader customer base.
- **Retrologos and Branding:** Brands can incorporate classic logos and bold branding on their apparel to tap into the growing demand for vintage-inspired fashion.

### Sectors Adopting This

- **Apparel and Fashion:** An opportunity for clothing brands to embrace the boxy oversized streetwear trend and create new collections that cater to nostalgic consumers.
- **Retail:** Fashion retailers can capitalize on the popularity of collaborative fashion collections by stocking limited-edition lines, driving foot traffic, and increasing sales.
- **Marketing and Branding:** Branding agencies can assist brands in leveraging retrologos and bold branding to create a unique identity and connect with consumers seeking vintage-inspired streetwear.

## Related on Trend Hunter

- [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md)
- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
- [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)
- [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md)
- [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md)
- [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md)
- [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md)
- [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)
- [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md)
