# On-Demand Test Drives Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately By Laura McQuarrie | Published 2015-01-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-car-test-drive References: [adeevee](http://www.adeevee.com/2014/12/peugeot-real-time-test-drive-online/) & [oportunidadtributaria.peugeot.cl](http://oportunidadtributaria.peugeot.cl/) In response to a new "green tax" in South America that would cause new car owners to have to pay hundreds of extra pesos for buying a new vehicle, [Peugeot](https://www.trendhunter.com/trends/inception-ev) developed a unique [new car test drive stunt](https://www.trendhunter.com/trends/electric-capri). There were many South Americans who expressed their frustration on [Twitter](https://www.trendhunter.com/trends/made-for-what-youre-made-of) when it came to this new tax, and Peugeot was quick to step in. Noting that there was still time to purchase a new car before the reform was officially applied, Peugeot began offering on-demand test drives to users who responded with their location. Peugeot would drive to their location, offer up a test drive of a new Peugeot and a representative would note: "If you buy this car soon, for example, tomorrow, you won't have to pay this tax." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **On-demand Test Drives:** Companies can offer on-demand test drives as a way to generate sales leads and disrupt traditional sales channels. - **Social Media Listening:** Brands can leverage social media listening to identify consumer pain points and offer unique solutions in real-time. - **Alternative Marketing Strategies:** Businesses can experiment with unconventional marketing tactics that leverage consumer sentiment and provide immediate value. ### Industries Being Reshaped - **Automotive Industry:** The automotive industry can leverage on-demand test drives as a way to generate sales leads and provide a unique customer experience. - **Social Media Industry:** Social media platforms can offer real-time monitoring services to brands that want to identify discussions and engage with consumers in a meaningful way. - **Marketing and Advertising Industry:** The marketing and advertising industry can help businesses experiment with unconventional marketing tactics that leverage consumer sentiment and provide immediate value. ## Related on Trend Hunter - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md)