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# Tracking Driving Habits
Davis CarChip Pro is Your Car's Little Black Box

By Carl Hose | Published 2009-02-12 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/new-car-technology-new-carchip-monitors-driving-habits
References: [crn](http://www.crn.com/it-channel/212700437) & [carchip](http://www.carchip.com/)

One of the hot products at [CES](https://www.trendhunter.com/trends/senmenti-0-electric-motorcycle) this year was the Davis CarChip Pro. The CarChip is a small device that collects and stores [driving-related data](https://www.trendhunter.com/trends/automotive-retailer) about your vehicle. The device is small (about the size of a key fob) that acts much like the “little black box” on airplanes.

The device stores up to 300 hours of trip data that includes date, time, speed and distance, and [extreme accelerating and braking](https://www.trendhunter.com/trends/aipowered-driving-app) details illustrated with reports and graphs.

The CarChip Pro installs easily; simply plug it in, drive, and then download the information.

The CarChip Pro retails at about $120.00 and comes in a personal-use or business model.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 21% | Activity: 71% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Connected Car:** Explore opportunities in the connected car market by developing innovative data collection and analysis solutions.
- **Telematics:** Leverage telematics technology to gather and analyze driving-related data for improved safety, fuel efficiency, and risk management.
- **Behavioral Analytics:** Utilize behavioral analytics to gain insights into driver habits and preferences, enabling personalized services and targeted marketing.

### Industries Being Reshaped

- **Automotive:** The automotive industry can benefit from integrating advanced data collection devices and analytics to improve vehicle performance and customer experiences.
- **Insurance:** Insurance companies can leverage driving behavior data to offer personalized premiums, assess risks more accurately, and enhance claims processes.
- **Fleet Management:** Fleet management companies can optimize operations and reduce costs by implementing data-driven solutions to monitor vehicle performance and driver behavior.

## Related on Trend Hunter

- [Connected Car Maintenance Monitors](https://www.trendhunter.com/trends/vivint-car-guard.md)
- [AI-Powered Car Monitors](https://www.trendhunter.com/trends/sparq-diagnostics.md)
- [Integrated Trip Trackers](https://www.trendhunter.com/trends/realtime-vehicle-data.md)
- [Car Health Scanners](https://www.trendhunter.com/trends/ds200.md)
- [High-Definition Dashboard Cameras](https://www.trendhunter.com/trends/ring-car-cam.md)
- [State-Of-The-Art Road Safety Devices](https://www.trendhunter.com/trends/road-safety-device.md)
- [Triple-Camera Dash Cams](https://www.trendhunter.com/trends/allinone-dash-cam.md)
- [Vehicle Performance Data Integrations](https://www.trendhunter.com/trends/vehicle-performance-data.md)
- [Personalized AI Mechanics](https://www.trendhunter.com/trends/ai-mechanic.md)