# Promotional Ultra-Safe Bicycles This Bike is Promoting the New Camry's Safety Features By Ell Smith | Published 2018-04-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-camry References: [psfk](https://www.psfk.com/2018/04/toyota-extra-safe-bike-promotes-safety-features.html) & [22squared](http://www.22squared.com/) In an effort to demonstrate the safety features of the new [Camry](https://www.trendhunter.com/trends/2023-camry-nightshade), [Toyota](https://www.trendhunter.com/trends/mosaic-gt2x-radavist) partnered with the advertising agency 22squared to design a bike that's equipped with the car's impressive safety features. With the help of Priority Bicycles, the car brand developed the two-wheeled ride which promotes the new car while spreading an important reminder about road safety. Like the Camry, this bicycle comes equipped with a moving headlamp that helps increase visibility, [sensors that can detect nearby objects](https://www.trendhunter.com/trends/cyclist-safety1) and even a button that emits the same noise as the Camry's horn, offering more volume than a tradition bell. This bike helps promote the car's new safety features, which include a lane-alert system that can inform drivers if they've drifted into the wrong lane, among other helpful amenities. Image Credit: Toyota, 22squared ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Safety-enhanced Bicycles:** Designing bicycles with advanced safety features to promote road safety and increase visibility. - **Integration of Car Features:** Incorporating car features into bicycles to showcase innovative technologies and create unique promotional opportunities. - **Enhanced Road Safety Campaigns:** Partnering with ad agencies to develop innovative ways to spread awareness about road safety and promote new car models. ### Industries Being Reshaped - **Automotive:** Exploring opportunities to integrate car safety technologies into other forms of transportation like bicycles. - **Advertising:** Developing creative and unconventional ad campaigns that effectively showcase car features while promoting road safety. - **Cycling:** Creating bicycles with advanced safety features that enhance the cycling experience and prioritize rider safety. ## Related on Trend Hunter - [Radar-Equipped Electric Bikes](https://www.trendhunter.com/trends/cannondale-synapse.md) - [Light-Equipped Cyclist Dash Cams](https://www.trendhunter.com/trends/bike-dash-cam.md) - [Anti-Collision E-Bikes](https://www.trendhunter.com/trends/cobra-e-bike.md) - [Cyclist Safety Light Projectors](https://www.trendhunter.com/trends/bike-safety-device.md) - [Collision Alert Bike Systems](https://www.trendhunter.com/trends/roadio-system.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [AI-Powered Cyclist Safety Systems](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet.md) - [Vintage Car-Inspired Bikes](https://www.trendhunter.com/trends/mosaic-gt2x-radavist.md) - [Collaboration Cargo Electric Bikes](https://www.trendhunter.com/trends/douze-cycles-x-la-mobilit-toyota-cargo-ebike.md)