# Celebrity-Fronted Fashion Campaigns The New Calvin Klein Campaign Features Many Celebrities By Kalin Ned | Published 2023-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-calvin-klein-campaign References: [hypebeast](https://hypebeast.com/2023/8/calvin-klein-fall-2023-campaign-jennie-jung-kook-kid-cudi-kendall-jenner-alexa-demie) The new [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign) campaign for the Fall 2023 season invites a slew of celebrities, including brand ambassadors like Alexa Demie and Kid Cudi, as well as Jennie, Jung Kook, and Kendall Jenner. It is clear that the [star-studded marketing aesthetic](https://www.trendhunter.com/trends/winter-2025-campaign) is still top of mind for brands like Calvin Klein as this approach guarantees increased visibility and recognition, credibility and trust, emotional connection, and a more pronounced global reach. The new Calvin Klein campaign was shot by Inez & Vinoodh who captures the essence of each ambassador's individuality, highlighting confidence, playfulness, and sensuality. These qualities are seamlessly coupled with the overall collection's presentation—from Alexa Demie elegantly donning a Calvin Klein bodysuit and Kid Cudi partially submerged underwater in underwear and a jean jacket to Jennie of [BLACKPINK](https://www.trendhunter.com/trends/absolutely-in-seoul) sporting underwear, jeans, and a blazer and Kendall Jenner boasting a lace bra beneath formal attire. Image Credit: Inez & Vinoodh, [hypebeast](https://hypebeast.com/2023/8/calvin-klein-fall-2023-campaign-jennie-jung-kook-kid-cudi-kendall-jenner-alexa-demie) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 76% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Star-studded Marketing Aesthetic:** Brands like Calvin Klein continue to leverage star-studded marketing campaigns to increase visibility, credibility, and global reach. - **Celebrity Brand Ambassadors:** Fashion brands are relying on celebrity brand ambassadors like Alexa Demie and Kid Cudi to showcase confidence, playfulness, and sensuality in their campaigns. - **Individuality in Fashion Campaigns:** Fashion campaigns are incorporating the individuality of ambassadors like Jennie, Jung Kook, and Kendall Jenner to create a more authentic and emotionally connected brand experience. ### Who This Affects Most - **Fashion:** The fashion industry continues to explore disruptive innovation opportunities by partnering with celebrities to enhance brand recognition and emotional connection. - **Advertising:** In the advertising industry, there is a growing demand for celebrity-fronted campaigns that guarantee increased visibility and trust for brands. - **Photography:** Photographers like Inez & Vinoodh are sought after in the fashion industry to capture the essence of each brand ambassador's individuality, adding a unique and creative component to campaigns. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md)