# Premium British Snack Products These New Burts Chips Products Offer Flavor and Quality By Michael Hemsworth | Published 2022-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-burts-chips References: [conveniencestore](https://www.conveniencestore.co.uk/products/burts-debuts-new-look-and-expands-snacking-range/666099.article) & [burtschips](https://www.burtschips.com)  These new [Burts](https://www.trendhunter.com/trends/burts-ridges) chips products have been unveiled by the UK-based brand to provide consumers with options to enjoy when looking to make their at-home relaxation a little tastier. The new products come in the form of the [Lentil Chips within the better-for-you space](https://www.trendhunter.com/trends/proper-house-hot-sauce-lentil-chips) along with the [Prawn Cocktail crisps](https://www.trendhunter.com/trends/salty-dogs), which both highlight an attention to high-quality flavor and crunch. The products show off the brand's newly refreshing packaging that brings its provenance to the forefront and helps to convey a sense of rusticity to shoppers. The new Burts chips products and refreshed brand will be observed now on store shelves in the UK, and comes as part of several updates taking place in the snacking market to keep consumers curious. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Better-for-you Snacks:** The new Lentil Chips by Burts chips cater to the better-for-you snack trend, opening opportunities for more healthy snacks in the market. - **Flavor Innovation:** Burts chips Prawn Cocktail crisps highlight flavor innovation, opening opportunities for more exotic flavors to meet the consumers' palate preferences. - **Packaging Design Refresh:** Burts chips refreshing packaging design conveys a rustic and premium feel, opening opportunities for other snack brands to create a brand identity and stand out in store shelves. ### Who This Affects Most - **Snack Food Manufacturing:** Snack food manufacturing is an industry that could benefit from offering better-for-you snacks for health-conscious consumers. - **Food Packaging:** The food packaging industry could benefit from offering new and innovative packaging designs for snack brands to convey uniqueness and premium quality. - **Marketing and Advertising:** Marketing and advertising firms can benefit from offering services to help snack brands differentiate themselves and stand out on store shelves with effective advertising campaigns. ## Related on Trend Hunter - [Textural Mature Cheddar Chips](https://www.trendhunter.com/trends/burts-ridges.md) - [Beefy Small-Batch Snack Crisps](https://www.trendhunter.com/trends/burts-ridges-beef-mustard.md) - [Hand-Cooked Roasted Chicken Chips](https://www.trendhunter.com/trends/burts-herb-roasted-chicken.md) - [Spicy Summertime Snack Chips](https://www.trendhunter.com/trends/burts-spicy-barbecue.md) - [Stout-Flavored Snack Chips](https://www.trendhunter.com/trends/burts-guinness-crisps.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Flavorful Better-for-You Lentil Crisps](https://www.trendhunter.com/trends/tyrrells-lentil-crisps.md)