# Jalapeño-Topped Brisket Sandwiches Cowboy Chicken Just Dropped a Juicy New Brisket Sandwich By Katherine Pendrill | Published 2023-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-brisket-sandwich References: [qsrmagazine](https://www.qsrmagazine.com/news/cowboy-chicken-adds-sweet-potato-fries-and-brisket-sandwich) & [google](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.localprofile.com%2Ffood-drink%2Fcowboy-chicken-highlights-savory-menu-items-for-autumn-7511767&psig=AOvVaw2YodtyXhszX15V_H8DcHNN&ust=1694447155125000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCPCigNixoIEDFQAAAAAdAAAAABAE)  [Cowboy Chicken](https://www.trendhunter.com/trends/wild-west-sides) is taking a break from chicken this fall and introducing a new Brisket Sandwich and Sweet Potato Fries. While Cowboy Chicken is best known for its [wood-fired rotisserie chicken](https://www.trendhunter.com/trends/bolero-bowl) and Wild West sides, its latest menu additions are sure to be just as big a draw. The new Brisket Sandwich consists of juicy and tender [chopped brisket](https://www.trendhunter.com/trends/bbq-brisket-whopper) topped with yellow onions, sliced jalapeños, bread-and-butter pickles, and barbecue sauce, all on a pillowy brioche bun. Alongside the savory new option, guests can also add new Sweet Potato Fries. This dish consists of waffle-style sweet potato fries topped with a sweet and savory combination of cinnamon, sugar, and salt. While the new Brisket Sandwich rounds out the brand's menu, the new Sweet Potato Fries will only be available from September 4 to October 15, 2023. Image Credit: Cowboy Chicken ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 1% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Wood-fired Rotisserie Chicken:** Cowboy Chicken started off with wood-fired rotisserie chicken and now they are expanding their menu with a new Brisket Sandwich. - **Savory New Options:** Cowboy Chicken introduces its new Brisket Sandwich and Sweet Potato Fries to offer guests more savory choices. - **Limited-time Special:** Guests will have a limited time to try the new Sweet Potato Fries from September 4 to October 15, 2023. ### Where This Applies - **Restaurant Industry:** Cowboy Chicken's new menu additions in sandwiches and sides cater to the restaurant industry. - **Fast Food Industry:** With the introduction of the new Brisket Sandwich and Sweet Potato Fries, Cowboy Chicken disrupts the fast food industry with unique flavor combinations. - **Food Service Industry:** The limited-time availability of Sweet Potato Fries creates a demand for this exclusive product in the food service industry. ## Related on Trend Hunter - [Smoked BBQ Brisket Sandwiches](https://www.trendhunter.com/trends/allamerican-bbq-brisket-sandwich.md) - [Comforting Seasonal Side Dishes](https://www.trendhunter.com/trends/wild-west-sides.md) - [Slow-Smoked Brisket Sandwiches](https://www.trendhunter.com/trends/bbq-brisket-melt.md) - [Chicken Tender-Topped Salads](https://www.trendhunter.com/trends/southern-fried-salad.md) - [Seasonal Chicken Salads](https://www.trendhunter.com/trends/strawberry-chicken-salad.md) - [Fan-Favorite Brisket Sandwiches](https://www.trendhunter.com/trends/brisket-bacon-beef.md) - [Stone Fruit Brisket Sandwiches](https://www.trendhunter.com/trends/cherry-bbq-brisket-sandwich.md) - [Spicy Smoked Brisket Sandwiches](https://www.trendhunter.com/trends/spicy-bbq-brisket-sandwich.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md)