# Botanical Euphoric Seltzers New Brew Aims to Transform the Seltzer Beverage Experience By Kalin Ned | Published 2024-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-brew References: [drinknewbrew](https://www.drinknewbrew.com/) & [drinknewbrew](https://www.drinknewbrew.com/learn)  New Brew boasts a range of Euphoric Seltzers that are powered by two unique ingredients for the industry. Kratom and [Kava Root](https://www.trendhunter.com/trends/mitra9-blue-razz) are two "naturally occurring plant medicines that have been used for hundreds of years." New Brew uses these two plants in its Euphoric Seltzer recipe to "create a feeling of balance, focus, and good times." Each can of the beverage boasts a 25 mg serving of Kratom leaf extract and a 125 mg serving of Kava root extract. The brand offers its [alcohol-free beverage](https://www.trendhunter.com/trends/brewdog-mello) in three flavors, including Citrus, Berry, and Mango. New Brew claims that these powerful plants, which have been deeply rooted in human cultures for millennia, are relatively new to most Americans. However, the brand notes that the Euphoric Seltzers should be consumed occasionally. Image Credit: New Brew ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 85% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Powerful Botanical Ingredients:** New Brew uses Kratom and Kava Root extracts in its Euphoric Seltzer recipe to create a feeling of balance, focus, and good times. - **Reinventing Seltzer Beverages:** New Brew introduces a range of Euphoric Seltzers that aim to transform the seltzer beverage experience with the inclusion of Kratom and Kava Root extracts. - **Exploring Ancient Plant Medicines:** New Brew highlights Kratom and Kava Root as naturally occurring plant medicines that have been used for centuries, bringing the benefits of these plants to a wider audience through their Euphoric Seltzers. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing industry can explore the use of powerful botanical ingredients like Kratom and Kava Root to create innovative and euphoric beverage products. - **Wellness and Health:** The wellness and health industry can leverage the ancient plant medicines of Kratom and Kava Root to develop unique products that promote balance, focus, and a positive experience. - **Alcohol Alternatives:** The alcohol alternatives industry has an opportunity to tap into the growing demand for euphoric beverages by incorporating powerful botanical ingredients like Kratom and Kava Root into their products. ## Related on Trend Hunter - [Kratom-Infused Botanical Brews](https://www.trendhunter.com/trends/der.md) - [Kava-Infused Seltzers](https://www.trendhunter.com/trends/dialed-moods.md) - [Kratom Functional Beverages](https://www.trendhunter.com/trends/mitra9-2.md) - [Functional Mood Beverages](https://www.trendhunter.com/trends/dialed-mood.md) - [Soda-Inspired Kava-Based Beverages](https://www.trendhunter.com/trends/kavabased-beverages.md) - [Feel-Good Functional Tonics](https://www.trendhunter.com/trends/brez-tonics.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Nourishing Sparking Tonics](https://www.trendhunter.com/trends/golden-grove.md)