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# Hash Brown Breakfast Wraps
McDonald’s Canada's New Breakfast Wraps Come in Three Varieties

By Katherine Pendrill | Published 2024-09-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/new-breakfast-wraps
References: [canadaeats](https://canadaeats.ca/mcdonalds-canada-now-has-breakfast-wraps/)

![Hash Brown Breakfast Wraps](https://cdn.trendhunterstatic.com/thumbs/545/new-breakfast-wraps.jpeg)

[McDonald’s Canada](https://www.trendhunter.com/trends/caesar-chicken-mcwrap) is looking to become your morning meal destination with the debut of new Breakfast Wraps.

Perfect for enjoying on the way to work or school, the new Breakfast Wraps are a commuter-friendly breakfast option. In total, there are three new wraps to choose from, each of which is wrapped up in a [fresh flour tortilla](https://www.trendhunter.com/trends/homestyle-breakfast-burritos). The first of the new wraps is the Spicy Egg & Hash Brown Breakfast Wrap, which pairs a freshly cracked egg with cheese, lettuce, tomato, and a crispy hash brown. Next is the Chicken Breakfast Wrap, which combines a breaded chicken patty with cheese, lettuce, a crispy hash brown, and a mayo-style sauce. Finally, there's the Sausage, Bacon & Egg Breakfast Wrap, which features a freshly cracked egg, cheese, hickory-smoked bacon, sausage, a hash brown, and a mayo-style sauce.

Since the new Breakfast Wraps are not part of the brand's all-day breakfast menu, you'll have to order them before 11 a.m.

Image Credit: McDonald’s Canada

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 45% | Activity: 45% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Commuter-optimized Meals:** Innovatively designed for consumers on-the-go, these wraps offer a balanced and convenient breakfast solution.
- **Multi-component Breakfast Items:** Combining multiple breakfast favorites into one item, these wraps appeal to those seeking variety and satisfaction in a single meal.
- **Spicy Morning Alternatives:** With a spicy breakfast option, McDonald’s caters to consumers looking to add an extra kick to their morning routine.

### Sectors Adopting This

- **Fast Food:** The introduction of breakfast wraps highlights the industry's trend towards diverse and portable morning meal solutions.
- **Food Packaging:** Packaging techniques that maintain the integrity and freshness of multi-ingredient wraps could revolutionize the breakfast market.
- **Breakfast Products:** Ready-to-eat breakfast items that incorporate popular ingredients in new formats are reshaping consumer expectations for early meals.

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