# Facial Tissue Puppy Mascots Scotties® Represents Softness With a New Brand Mascot Named Scottie By Jana Pijak | Published 2019-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-brand-mascot References: [scotties](http://www.scotties.ca/en/) Scotties®, Canada's #1 facial tissue is getting a makeover thanks to its new brand mascot, an adorable puppy appropriately named Scottie. The puppy is the new face of the tissue brand and is representative of "softness and strength" -- two traits that are synonymous with Scotties® products. Unveiled alongside a [revamped logo](https://www.trendhunter.com/trends/made-by-canadians-for-canadians), the new brand mascot is part of Scotties® updated and integrated marketing campaign which aims to grow consumer loyalty. The adorable puppy has already been featured in a recent television ad by the brand and will be gracing marketing on its social channels, print ads as well as its in-store creative displays. Scotties® decision to rebrand illustrates the company's desire to leave a more lasting impression on consumers and speaks to the brand's growing social media presence and its mascot's viral appeal. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand Mascots:** Businesses can leverage the power of brand mascots to create an emotional connection with consumers and strengthen brand loyalty. - **Integrated Marketing Campaigns:** Integrating marketing efforts across different channels, including TV, social media, print ads, and in-store displays, can amplify brand messaging and increase consumer engagement. - **Social Media Presence:** Establishing a strong presence on social media platforms can help brands connect with a wider audience and generate viral appeal through engaging content. ### Industries Being Reshaped - **Consumer Goods:** Introducing brand mascots and implementing integrated marketing campaigns can provide a competitive edge and foster brand loyalty in the consumer goods industry. - **Advertising and Marketing:** The rise of brand mascots and the need for integrated marketing campaigns create opportunities for agencies in the advertising and marketing industry to offer innovative and comprehensive strategies. - **Social Media Marketing:** Creating engaging content and leveraging viral appeal through social media platforms can help businesses thrive in the growing field of social media marketing. ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Angelic Toilet Paper Packaging](https://www.trendhunter.com/trends/angel-soft.md) - [Hygiene Packaging Redesigns](https://www.trendhunter.com/trends/andrex.md) - [Comforting Fabric Softener Branding](https://www.trendhunter.com/trends/snuggle-rebrand.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Canine-Covered Cookie Packaging](https://www.trendhunter.com/trends/mini-scottie-dog-cartons.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md)