# Rebranded Media Mascots Hootsuite Releases a New Brand Logo for its Social Media Dashboard By M | Published 2014-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-brand-logo References: [blog.hootsuite](http://blog.hootsuite.com/hootsuite-rebrand/) & [hootsuite](https://hootsuite.com/) Social media dashboard Hootsuite recently underwent an aesthetic change with the release of its [new brand logo design](https://www.trendhunter.com/trends/sandisk-logo). Hootsuite ditched its previously colored owl logo for a more modern and minimalistic black and white owl emblem. Hootsuite is a great all-in-one platform through which companies, brands and individuals can manage all their social media accounts from one easy to use dashboard. Hootsuite decided to launch its brand into the future with a fun [logo revamping](https://www.trendhunter.com/trends/reimagined-logo-desgin) that would be much more contemporary as well as fresh. Previously the social media dashboard featured a logo of a cute cartoon gray, white and yellow owl. The logo has since been revamped to incorporate the same wise owl symbolism simply with a with a [sleeker design silhouette](https://www.trendhunter.com/trends/corporate-identity) and a black and white design that is much more sophisticated and clean. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Branding:** Brands can explore simplifying their logos for a more modern and sophisticated look. - **Mascot Rebranding:** Companies can consider updating their mascot designs to appeal to modern aesthetics and minimalism. - **Black and White Design:** The use of black and white design can provide a sleek and sophisticated edge to brand logos and designs. ### Industries Being Reshaped - **Social Media Management:** Social media management platforms can explore rebranding to reflect modern design aesthetics. - **Marketing and Advertising:** Marketing and advertising agencies can offer branding services that focus on minimalistic and modern design. - **Graphic Design:** Graphic design professionals can specialize in creating modern, minimalistic logo designs for companies and brands. ## Related on Trend Hunter - [Reimagined Milkshake Mascots](https://www.trendhunter.com/trends/nesquick.md) - [Platform Tonal Branding Updates](https://www.trendhunter.com/trends/disney-3.md) - [EV Automobile Re-Brandings](https://www.trendhunter.com/trends/stripeddown-logo.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Orange Branding Updates](https://www.trendhunter.com/trends/minute-maid-1.md) - [Professional Email Branding](https://www.trendhunter.com/trends/hoosh.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md)