# New Bourgeoisie-Inspired Campaign Films Fendi Boasts the Resort 2027 Collection Film By Kalin Ned | Published 2026-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-bourgeoisie References: [lesfacons](https://lesfacons.com/2026/06/03/fendi-resort-2027-collection-film/)  Fendi has presented Maria Grazia Chiuri’s first [Resort 2027 collection](https://www.trendhunter.com/trends/resort-2027-collection) through a film that redefines the brand's identity with a shared-wardrobe approach centered on the New Bourgeoisie. The film's narrative features a protagonist named Suzie who moves through an uninhabited 20th-century Roman rationalist building. The [Fendi Resort](https://www.trendhunter.com/trends/fendi-fall-2026) 2027 campaign blends dream and architecture. In the film, the collection is characterized by black garments, with Suzie wrapped in feathers and performing ritualistic gestures that evoke dance, chess, fencing, and theatre. The austere setting, which is dominated by a central staircase that guides and dominates the characters, becomes a symbol of a slow journey into the unknown. This serves as the perfect backdrop to highlight the exquisite craftsmanship of the Fendi Resort 2027 garments. Image Credit: Fendi ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 48% | Activity: 49% | Freshness: 82% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Cinematic Brand Worlds:** Luxury houses are using narrative films and symbolic spaces to turn seasonal collections into immersive cultural assets that extend across commerce, media, and experiential platforms. - **Shared-wardrobe Styling:** Gender-fluid, cross-occasion wardrobes reveal space for modular luxury assortments that broaden customer segments without diluting heritage codes. - **Architectural Fashion Storytelling:** Historic and modernist settings are becoming identity anchors for campaigns, creating potential for location-based digital content, collaborations, and collectible brand narratives. ### Industries Being Reshaped - **Luxury Fashion:** Heritage labels are redefining exclusivity through cinematic merchandising models that connect craftsmanship with evolving ideas of identity and everyday status. - **Film Production:** Fashion-led shorts create a premium niche for directors, choreographers, and production studios specializing in atmospheric storytelling for commerce. - **Experiential Retail:** Dreamlike campaign environments translate into showroom, pop-up, and virtual retail formats where collection discovery feels theatrical rather than transactional. ## Related on Trend Hunter - [Ultra-Sophisticated Luxury Fashion Capsules](https://www.trendhunter.com/trends/fendi-fall-2026.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Journey-Inspired Fashion Collections](https://www.trendhunter.com/trends/spring-2026-campaign-films.md) - [Ultra-Luxurious Resort Campaigns](https://www.trendhunter.com/trends/chanel-resort-2026.md) - [Portrait-Style High-Fashion Campaigns](https://www.trendhunter.com/trends/givenchys-resort-2026.md) - [Cosmopolitan City-Inspired Fashion Capsules](https://www.trendhunter.com/trends/mtiers-dart.md) - [Cinema-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/brunello-cucinelli1.md) - [Designer-Led Spring Campaign Films](https://www.trendhunter.com/trends/spring-2026-campaign-film.md) - [Empowering Luxury Fashion Campaigns](https://www.trendhunter.com/trends/givenchy-spring-2026.md)