# Unisex Community Lookbooks The New Bodega Collection Was Themed Around Local Outreach By Riley von Niessen | Published 2017-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-bodega References: [hypebae](https://hypebae.com/2017/1/bodega-2017-spring-summer-collection) & [shop.bdgastore](https://shop.bdgastore.com/collections/bodega) A new [Bodega](https://www.trendhunter.com/trends/bodega-x-puma) collection was released for the Spring/Summer 2017 season and was presented with a lookbook that makes its local focus clear to consumers. As [unisex styles](https://www.trendhunter.com/trends/day-3-capsule-2) make up the entirety of the new Bodega collection, a male and female muse pose alongside each other in similar styles, with a retro-looking laundromat functioning as their backdrop. The Boston-based label's name is emblazoned across the vast majority of the tees and long-sleeve crewnecks in bold lettering, whereas others feature a more minimal slogan, which states "[Support Your Local](https://www.trendhunter.com/trends/run-city)." With this, the streetwear brand makes its consideration of community outreach clear in its design process, which is enhanced by the casual nature of its candid lookbook. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 83% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Unisex Streetwear:** Opportunity for businesses to create unisex streetwear collections that cater to a diverse range of consumers. - **Local Community Outreach:** Chance for brands to incorporate local themes and messaging into their designs to connect with consumers on a more personal level. - **Retro-inspired Lookbooks:** Potential for companies to create visually nostalgic lookbooks that evoke a sense of nostalgia and enhance brand identity. ### Where This Applies - **Fashion:** Fashion brands can tap into the trend of unisex streetwear and local community outreach to create innovative collections that resonate with consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands develop creative local outreach campaigns and retro-inspired lookbooks that effectively convey brand messaging. - **Photography and Design:** Designers and photographers can collaborate with fashion brands to create visually appealing and nostalgic lookbooks that capture the essence of the brand's identity and local focus. ## Related on Trend Hunter - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md)